Cases - Business

Ah, email. Since its invention, communication has greatly changed. We email our employers. We email our employees. We email our friends. We email our family. Perhaps we even email, after a few bottles of wine, our pets. E

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mail has changed our lives and the future of email will likely even change it more. Soon, there may be no need to ever even speak.

While email is a great way to stay in touch with everyone, and a great way to assure thos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e we love wellness, enormous fortune, and luck if they forward a chain letter within two hours, it is also the cornerstone of business. Businessmen and Businesswomen, especially when they are away from their office, may r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ely on email as their number one mode of communication.

Emailing for business comes with a certain etiquette that emailing on a personal level does not. When emailing friends and family, using terms such as “LOL,” sendin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g forwards, and sending mass emails to everyone from your dentist to your third grade soccer coach are all okay. But, in business, these things aren’t very appropriate. Sending something unprofessional in a business email

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

won’t leave your boss with the desire to write LOL when he replies.

Luckily, keeping emails professional is relatively easy. By just remembering a few tips, you will be able to hit “send” without worrying about an unwelc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ome end.

Be Careful of Sarcasm
The bad thing about email, other than the SPAM, is that it takes away nonverbal communication. The recipient isn’t able to hear the tone of your voice or see the smile on your f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ace as you send them an email. For this reason, jokes and sarcasm may come across not as intended. You may send an email that is meant to lighten the mood or convey a little laughter, but it might not come across as funny

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

; it might just come across as insulting. Keeping emails free of any sort of joking helps to make sure you aren’t misunderstood as being precarious when you are really trying just to be hilarious.

Beware of Brevity

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

>
Brevity is typically a good thing in business. Businesspeople are busy people. Brevity in an email, however, can be misunderstood. Replying to an email with the words “Ok” or “Fine” may, to you, seem simple and to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he point. To the person on the receiving end, your briefness may be misconstrued as rudeness. You can be brief, but be brief in one or two sentences, instead of one or two words.

Don’t Capitalize Everything
S

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ome people may prefer to write with the Caps Lock enabled as a way to save time. This avenue may seem like it saves seconds, keeping someone from having to make sure they capitalized the proper words or names. However, in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the wonderful world of email, writing in all caps is equated with yelling, something you certainly don’t want to be found doing to your boss. For this reason, no emails should ever be sent in all caps. You may be saving

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time, but you won’t be saving face.

Never Recall a Message
In the world of pointless gestures, the email recall message might take the cake. Recalling an email message is bad for two reasons. First of all, mo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

st of the email you are recalling has already been read by the recipient. Most people, especially in a business setting, read their emails promptly. Second of all, recalling an email message makes you look passive and afr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

id to fess up to making a mistake. Instead of recalling an email message, just simply send out another email apologizing for any wrong doing you may have done.

Be Careful When Replying
We’ve all been in that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

situation; our boss sends a pointless or insulting email to a group of employees. We notice that a coworker we really like is also on the list. So, we decide to send them an email making fun of our bosses email. But, inst

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ead of simply replying to our beloved coworker, we Reply to All, including our boss. Needless to say, recalling the message won’t help get any of us out of this one. Once an email is sent, the damage is done; thus, being

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

careful when replying, and making sure your email only goes to whomever you intend, is essential. Don’t hit send until you’ve double checked.

Email is an important tool for business. It can help you keep in touch with im

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

portant people when you are one the road and it can help you close important deals, meet important deadlines, and kiss important butt. However, if you’re unprofessional, it can also get you in a lot of important hot water

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Cases - Business Email Etiquette

Related Articles: