Cases - Business

Many years ago, I hated what I was doing for a living and engaged a career coach. As a first assignment, she encouraged me to write down several short stories about tim

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es and events in my life where I influenced the outcome. I was stumped at first, but after a few days, I came up with over 15 pages of "stories". These were about times

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in my life where I not only influenced the outcome but also grew myself and bettered the existence of others around me.

So what does this have to do with a job intervie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w?

If you read other books on job interviews, you'll notice they feed you lists of interview questions to learn answers to. An interview is not an interrogation, howeve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, it's a conversation. To make it that way you need to come armed with a multitude of small stories about both your business and personal life.

When you go into an inte

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rview, you need to leave your nerves at the door. The best way to prepare is to be yourself. The best way to be yourself is to tell your own story (or stories). So befor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the interview have your stories ready to go.

This is especially great for the competency-based interview being used more today. In a traditional interview, the intervi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ewer will ask you questions focused on whether you have the skills and knowledge needed to do the job. A competency-based interview goes further by asking you additional

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

questions about your character and personal attributes that can better determine whether you fit their corporate culture. These are called "behavioral competencies".

A

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

competency-based interviewer will spend about half the interview on your job skills, and about half on your behavioral competencies. He or she will be looking for eviden

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e of how you have acted in real situations in the past. So having your stories ready to go plays very well for this type of interview.

A company wants to find out:

1.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re you an asset or liability? In other words, will you either make money or save money for the company?

2. Are you a team player? Will you fit into the corporate hierar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

chy or be like sand in the gears? Can you take and give (if appropriate) orders?

3. Will you fit into the company culture? They don't want prima donnas.

The best way t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do that is to take the initiative and have several personal stories that you can tell, taking maybe 30 to 90 seconds each.

You may want to start by developing your sto

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ries around these areas:

A. Times where you either made money or saved money for your current or previous company.

B. A crisis in your life or job and how you responde

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or recovered from it.

C. A time where you functioned as part of a team and what your contribution was.

D. A time in your career or job where you had to overcome stres

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s.

E. A time in your job where you provided successful leadership or a sense of direction.

F. A failure that occurred in your job and how did you overcome it.

G. Any

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eminal events happened during your career to cause you to change direction and how that worked out for you.

I want to emphasize that an interview should not be an inter

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rogation. It should be a conversation between two equals. When you accomplish this you come away a step closer to your goal of landing the job you really want, because…

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

It's the conversation that wins an interview, and

It's the conversation that wins the job

To have a conversation, have your stories ready.

Copyright 2006 Joseph Turne

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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