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Cases - Gondola Shelving Demystified: Part 2 - The Units
In the first article of this series, we covered the basics of a gondola shelving layout. This time around, we’ll discuss how to select the units themselves, and after reading this article you should have no trouble figuring out which gondola units you need to make your final layout a reality. We’ll also take a brief look at how to customize your units through the us
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e of various accessories, backing materials and colors which will give your gondolas a look that is tailored to your retail space.
For the purpose of this article, let’s assume we are following a layout that calls for a 7’ span of gondola units along one wall, and a 12’ run of gondola units right down the middle of the store. Right off the bat, we know that we’re go
For the purpose of this article, let’s assume we are following a layout that calls for a 7’ span of gondola units along one wall, and a 12’ run of gondola units right down the middle of the store. Right off the bat, we know that we’re go
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ing to be ordering both wall units and aisle units. “Wall units” are gondolas with one base shelf and a flat back. As the name implies they are almost always placed flush against a wall and are typically taller than their counterpart, the aisle unit. An “aisle unit” is basically two wall units built back to back which allows for the creation of aisles. A mixture o
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
f wall and aisle units is fairly commonplace, especially in high volume retail situations such as convenience and grocery stores.
Next, we need to decide how many units to buy in order to complete the 7’ and 12’ runs of gondolas required by our layout. Gondola units, be they wall or aisle, are commonly constructed in 3’ and 4’ lengths. Using a combination of these
Next, we need to decide how many units to buy in order to complete the 7’ and 12’ runs of gondolas required by our layout. Gondola units, be they wall or aisle, are commonly constructed in 3’ and 4’ lengths. Using a combination of these
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
two sizes, you can make a run of gondola shelving in nearly any length. For the 7’ span of gondolas along the wall of our example store, we would order two wall units, one 3’ long and the other 4’ long, and combine them to make a 7’ length of gondola shelving.
Constructing the 12’ aisle run is slightly trickier. Obviously aisle units are going to be used, but do we
Constructing the 12’ aisle run is slightly trickier. Obviously aisle units are going to be used, but do we
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
purchase three 4’ sections or four 3’ sections in order to make the 12’ run? A good rule of thumb in this situation is to use the fewest number of units possible to make the length of shelving you need, as it’s ultimately easier on your budget. If we decide to use three 4’ sections, we not only save ourselves the cost of a fourth unit, but we’ll also save money whe
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n we’re buying the accessories that attach to the units.
One last thing needs to be considered when buying the actual gondola units, and that’s figuring out how many starters and add-ons are required to construct the run of shelving in question. So what’s a “starter” and what's an “add-on?” A starter is either a wall or an aisle unit that “starts” a run of shelving
One last thing needs to be considered when buying the actual gondola units, and that’s figuring out how many starters and add-ons are required to construct the run of shelving in question. So what’s a “starter” and what's an “add-on?” A starter is either a wall or an aisle unit that “starts” a run of shelving
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and consists of the base shelf (or shelves, in the case of an aisle unit) and two steel uprights that frame the backing. Starters are also structurally sound enough to stand on their own, however they also cost more due to the extra metal used to make the two uprights. This extra cost led to the creation of the add-on. An add-on is either a wall or an aisle unit th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
at “adds-on” to a starter unit to create the desired length for your run of shelving. Unlike a starter, an add-on only has one upright. In order to remain standing, an add-on is attached to a starter and “borrows” one of its uprights in order to maintain its structural integrity (a diagram of this can be found here. Since there’s less metal involved, add-ons cost s
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ignificantly less than starters, which contributes to the excellent value that gondola systems are known for.
When creating a run of gondola shelving you will only use one starter per row, which means our 12’ run of aisle gondolas will be made up of one 4’ starter and two 4’ add-ons. In the case of our 7’ length of wall units, you might assume that a judgment call n
When creating a run of gondola shelving you will only use one starter per row, which means our 12’ run of aisle gondolas will be made up of one 4’ starter and two 4’ add-ons. In the case of our 7’ length of wall units, you might assume that a judgment call n
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eeds to be made on our part as to whether the 3’ or 4’ unit will be used as the starter. After everything is said and done, however, neither unit has a cost or structural advantage over the other, so either configuration will work equally well.
So, now that we know the basics of selecting our gondolas, which units would we purchase in order to make our layout come t
So, now that we know the basics of selecting our gondolas, which units would we purchase in order to make our layout come t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o life? For the 7’ long run of shelving against the wall we would order one 4’ wall unit starter and one 3’ wall unit add-on (or vice versa!), and for the 12’ long aisle we would order one 4’ aisle unit starter and two 4’ aisle unit add-ons. Now that we’ve worked out how to select the units required for our project, we need to figure out what our units will look lik
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e and what we’ll attach to them in order to merchandise our products successfully.
Most standard Gondola units come powder coated in an off-white color with a painted backing made of pegboard. Any deviation from this configuration can potentially lead to both an extra cost as well as a longer lead-time, therefore your budget and your build-out timeframe must be take
Most standard Gondola units come powder coated in an off-white color with a painted backing made of pegboard. Any deviation from this configuration can potentially lead to both an extra cost as well as a longer lead-time, therefore your budget and your build-out timeframe must be take
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n into consideration when making decisions about the customization of your units. That being said, gondola units can be constructed in a several different “set-ups.” Gondolas come in a limited number of colors, and a listing of these “standard” and “non-standard” colors can be found here. Its important to remember that proper color selection may be the key factor i
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
what separates your store from the stores of your competitors.
Along with the pegboard that I mentioned before, gondolas are commonly backed with a painted piece of hardboard, a laminated piece of hardboard, or with slatwall. The pegboard and painted backs are available in the same standard and non-standard colors as the metal parts of a unit, and the slatwall and
Along with the pegboard that I mentioned before, gondolas are commonly backed with a painted piece of hardboard, a laminated piece of hardboard, or with slatwall. The pegboard and painted backs are available in the same standard and non-standard colors as the metal parts of a unit, and the slatwall and
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
laminated backings are available in a wide array of low and high-pressure laminates. When picking a backing material, you need to consider both function and look. For example, though a painted or laminated backing may have a “cleaner” appearance, a pegboard or slatwall back will allow you many more options when it comes to merchandising your units.
Finally, you nee
Finally, you nee
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d to consider how you will display your products. Gondola shelves, which come in 3’ and 4’ lengths and a variety of depths, are the most common attachment used on a gondola unit. Standard shelves can be attached to the unit horizontally and at a 15 or 30-degree angle. When attached horizontally, these shelves can hold up to 600 lbs. which makes them more than durab
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
le enough to display nearly any item. Many merchants will also stagger the depth of their shelves to provide a clearer view of the merchandise. For example, the base shelf might be 18” deep followed by the shelves above at 16”, 14” and 12” deep. If you have selected a pegboard or slatwall back for your units, you can also display items using any standard pegboard h
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ardware or slatwall accessories. Knowing your inventory and the needs of your customers are the two most important factors when it comes to display accessory selection, therefore we suggest that you create a merchandising layout similar to the floor plan layout you made when figuring our where to position your gondolas in your store. This method of planning ahead wi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ll save you money and keep your merchandise from collecting dust on your shelves!
So ends our look at steel gondola units. I hope you have found this series of articles both helpful and informative. Until next time, take care and happy retailing!
© 2006 Adam Jones
This article can be reproduced freely so long as author credit, copy and hyperlinks remain unchanged
So ends our look at steel gondola units. I hope you have found this series of articles both helpful and informative. Until next time, take care and happy retailing!
© 2006 Adam Jones
This article can be reproduced freely so long as author credit, copy and hyperlinks remain unchanged
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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