Cases - Business

Would you ask an unsuccessful person how to become more successful? Or ask a friend with a run-down car what the best vehicle is on the market? I would think not.

So, it is suffic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e to say that you shouldn't ask a fellow retailer who is struggling with their business technology where to get software technology from. In more cases than one, you'll find they g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t software that didn't suit their needs, and have a retail service provider who isn't helping them succeed.

Having the right technology is one thing. Having a good retail technolo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y partner who knows retail and backed by an excellent support team is quite another. These two things go hand-in-glove.

These service providers, or "Value-added Resellers" (VARS),

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are a key factor to helping a retailer boost efficiencies and increase profits. They will help a retailer make the right business decisions on technology and ensure that the techno

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ogy they chose fits their business needs.

A retail technology partner should know retail, not just retail technology. When choosing a VAR, look for these key factors:

* Retail ex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erts able to consult with you about your needs and who help you with making the right technology choice.

* Retail sales consultants who provide the best technology tools to help y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u in running your business.

* Knowledgeable and highly experienced technical support staff.

* Support staff who are quick to respond and always available when you need them.

* T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ilored support plans to get the most out of the system.

* Technicians with the ability to customize the system to fit your needs, handling everything from seamless installation an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

conversion to project management.

* Retail consultants that help train your employees on a new system and provide on-going training and education.

A home furnishing and gift sto

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e in Mesa, California turned to a VAR to help them with their choice in a retail point of sale system. The store Fleur De Lys partnered with One Step Data. The company installed Re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ail Pro® as the best choice for the store and, since the installation, owners Shannon Ritter and Josephine Pfeiffer have maintained a proactive relationship with One Step Data. "We

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are always getting information regarding new products and system information," says Ritter. "I certainly don't feel we've been abandoned since our purchase. It's like having a corp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rate Help Desk or IT department."

Having expert help makes a big difference for retailers. Who else can they turn to if they don't have knowledgeable experts who know retail?

"Te

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hnology is an important tool for business, especially for retailers," says Scott Kreisberg, owner of One Step Data. "The market has exploded with literally thousands of companies o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fering different technology solutions. But not all companies are alike."

Kreisberg's company has been helping retailers with their business and point of sale systems for over 20 y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ars. His confidence in his company being able to offer the right solution to retailers comes from having the best products at their disposal, and over two decades of experience and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

knowledge implementing technology in retail businesses.

"We have become the central nervous system of our customers," claims Kreisberg, "and are constantly working on ways to help

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

them improve their store operations."

Retailers should contact a VAR to meet with them personally and determine whether or not that reseller fully understands retail, not just ret

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

il technology. The VAR should be able to find a solution that fits with the way the retailer does business and work with them every step of the way to help them achieve their goals

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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