Cases - Business

This is a scary statistic. Imagine how much more successful your event would be if you could get just half o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f those "undecided" folks to register. Imagine how much more energy there would be in the room, not to menti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on how much extra cash would be in your company's bank account.

It's NOT an insignificant number.

T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

his is why automatic follow-up with registrants who "bail out" before they're done securing their seat is ve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ry important.

Online registration makes life far easier on both event planners and registrants, but the rig

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ht system can also increase attendance and decrease cost for your company.

If you don't have an automated w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ay of tracking folks who abandon registration forms half way through and following up with them, you're leav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing a lot of money on the table. No, it's worse than that. You're burning up cash that would otherwise be yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

urs!

Think I'm over exaggerating? Think again...

Let's say you're shooting for 200 people at your event. A

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd let's say 300 people hit the registration form. If 50% of them bail out during the registration process,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you're left with only 150 registrations. But if you're able to capture even 20% of those who started to reg

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ister but didn't finish, that's an additional 30 registrants! Of course, the numbers will be different for

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

every event. And, the larger the expected turnout, the larger the impact.

This is where the automatic follo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

w-up comes in. If you have this capability, you can often persuade 20%, 30%, or more to come to your event w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ho would not have come otherwise.

If you're a full-time event planner, you'll look good in front of your su

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

periors for increasing attendance. And if you're a business owner, you'll experience the joy of a fatter ban

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

k account.

Right now, most event registration systems do not offer automatic follow-up with people who star

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ted to register but didn't finish, but it’s a capability worth searching for because it can offer you great

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rewards. Make sure to find a system that will encourage ‘fence sitters’ to come to your event rather than

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

give up on it because it is an easy an effective way to increase your attendance and profit for every event.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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