Cases - Business

Finding the right staff is critical, as we discussed in the article "Finding Staff to Complement Your Business". But what about keeping good staff? Is it important? Is it worth the effort to keep the right folks on the job? Let’s look a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t the four areas that staff turnover affects – in a business of any type. Those areas are: Productivity, Revenue, Customer Satisfaction, and Long Term Viability.

EFFECTS ON PRODUCTIVITY

Increasing work for the remaining staff... This

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is rather obvious, but think about the work that’s being left undone. If a staff member has to cover the phones because the receptionist has quit, she is going to omit work somewhere. In the choice between her regular work or answering th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

phone she’ll do the one she feels is more important. But in her consideration she has to think of the effect of unfinished work on other folks in the business, and she will likely make her choice based on the amount of flak she thinks she

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

’ll get from others. If she’s conscientious, her sense of duty will play into it; but one of those jobs will not be done well, and staff and customers know it’s not being done well.

Lower morale for ‘good’ staff...

Staff who work hard – t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hose with a sense of duty and industry, tend to be much more negatively affected by the increased work generated by high staff turnover. These staff like to get things done completely and well, and that’s almost impossible when a vacant p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sition’s work also has to be covered. Consequently, and this is a killer, it’s the best staff who tend to be most depressed or angry about vacancies, and are more likely to walk if the situation remains unresolved.

EFFECTS ON REVENUE

Whe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ther it’s because they’re physically missing or that they can’t do as much when they’re filling in for others, missing staff mean you’re just not going to get the same sales volume. With staff vacancies, neither remaining staff nor the bos

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s can work as fast. Vacancies result in technical work being delayed, information not being collected, customer calls being delayed or missed altogether, and sales not being supported. All of these will result lower revenues now, and prob

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bly in the future.

EFFECTS ON CUSTOMER SATISFACTION

Modern customers are extremely aware of service and product quality. As the new millennium unfolds, offshore competition has made many of its inroads through higher quality products and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

better services to support them. Because of this, most American companies have had to increase service levels far beyond what they were 60 years ago. While that’s not a bad thing, it means that you’d better be keeping up with customer ex

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pectations. And guess what? That’s difficult to do when you are turning staff over. Besides the negative effect on remaining staff, there are the challenges that new staff bring to the business. They have to be trained, and the learning

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

curve to get them up to speed takes time – there’s no way around it. During the training period mistakes will be made, and many of them will involve customers. Customer problems have to be resolved, and THAT takes time, and a good knowled

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ge of the business, which often means that older staff have to be involved, adding to their discouragement and lowering morale. The result: high staff turnover is going to guarantee lower customer satisfaction for your organization.

EFF

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ECTS ON LONG TERM VIABILITY

This is another one that isn’t rocket science: if your customers are leaving you for other companies, you’re not going to stay in business long. Customer loyalty is critical to the long term health of your bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iness, and you MUST seek ways to build it. That means keeping the right staff on board, so that service and product quality remain high and are seen as seamless by those buying your products.

TIPS AND TRICKS...

FIRST, to prevent turnover

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, have regular meetings with your staff to discuss how to run things better. Keep the agenda very short – What are the top two things you’d like to see improved? or How do YOU think we can do this better?. And then be quiet and take not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es. When you do this kind of meeting, be SURE to follow up and address the ideas that come up. Be honest, if you don’t think an idea is workable tell them so, but look for ways to implement as many of the ideas as possible. When employee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

know that you are listening and that something will be done, they are much more likely to stick around. And not only that, but they’ll work harder and enjoy the job more.

SECOND, write up a set of interview questions for each position i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n the business, and have a plan for immediate action when a staff member leaves. Fast replacement will keep remaining staff happier, maintain productivity, reduce rework and liability, and improve your customer satisfaction. It’s worth it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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