Cases - Business

Leisure time is more important than ever before. It is increasingly likely that both partners in a household are working full time; commuting adds to the burden of the daily routine, whether

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to school or to work. There is also the increasing danger of sedentary occupations, producing the demand for active leisure or ‘recreation’. More working time is spent every year sitting in f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ront of a computer terminal or on the telephone, followed by driving home or sitting in a train. At home, the temptation is greater than ever before to sit in front of the widescreen televisi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on, with its superb picture and sound, or to spend hours on the Internet or playing electronic games.

To satisfy the demand for activities that break into the sedentary pattern, there is a v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st range available both inside and outside the home. In total, the leisure and recreation market as defined by this Market Review involved consumer spending of ?83.93bn in 2004, according to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Keynote which gave leisure and recreation an 11.5% share of all UK consumer spending. This share has not been increasing, although the trends for each type of leisure activity vary widely. Th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e largest markets in 2004 were: eating out and drinking out; home viewing, covering both goods and services (television sets, Sky subscriptions, the Licence Fee, etc.); DIY and gardening good

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

; and gambling (including the National Lottery).

Other, smaller leisure markets include reading, home computing and electronic games, sport and exercise, home listening and commercial entert

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ainment or culture outside the home, including cinemas.

Of course, financial expenditure is not the only factor influencing leisure and recreational choices; they are also affected by the am

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ount of leisure time available and how consumers choose to ‘spend’ that time. Research carried out by BMRB Access on behalf of Key Note in July 2005, revealed that watching television, video

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

assettes (VCs) or digital versatile discs (DVDs) retained its place as the dominant leisure activity both at weekends and in the evenings.

83% of adults claim to enjoy watching ‘the box’ as

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a leisure activity on the average evening. Other popular activities that consume time but which do not cost the consumer very much include reading a good book and listening to music or the ra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dio.

These same activities are also the most popular at weekends, but weekend leisure is increasingly likely to involve entertaining others at home, indicating the trend towards cocooning wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

thin the home for many families, although ‘going to the pub’ is still popular. There are clear divisions in leisure by age group, with pub-going, cinema and concerts preferred by the young, w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ile older consumers enjoy reading, gardening and DIY.

The supply side of leisure markets features a mixture of subsidised activities for example, the Government and local authorities encoura

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ge cultural participation and exercise alongside commercial operators, such as the owners of chains of pubs and restaurants, cinemas and bookmakers. Most companies are now specialised, rather

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

than attempting to own more than one leisure subsidiary. This means that the supply side is highly fragmented by sector, although the media markets still feature some multinational conglomer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tes, such as Rupert Murdoch’s News Corporation, Time Warner and Sony.

Prospects are not especially promising, owing to the weakening of the UK economy, with the likelihood that ‘belt-tighten

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing’ by consumers will increase with regard to the more frivolous items of household spending. Key Note forecasts on www.marketsensus.com that total growth over the 5 years from 2005 to 2009

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will not match the growth achieved over the previous 5 years (2000 to 2004). Growth will be led by the home computing/electronic games and gambling markets, while home listening will struggle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Cases - Leisure & Recreation Market in the UK

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