Cases - Business

I know what you’re thinking: why should I put my money in a place I’ve never even heard of before? Even for those who do know something about Pakistan, courtesy of CNN (and sometimes the BBC) have seen pictures of violence – people burning effigies of President George Bus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h, rioting, army personnel swarming over so-called terrorist camps and, of course, not to forget, a whole lot of bloodshed. No wonder it is usually confused with other places like Iraq and Afghanistan, which are actually going through very bad times.

But trust me, Pakist

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an is different. I know this sounds clich?d – AND you’ve probably heard it all a million times before – but the media portrays a lot of the Eastern world in a very negative light, and that is why we have had to suffer both socially and economically. But, as usual there IS

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the other side of the coin to look at too. With all due respect, I think we all are a little too self-indulged and over-influenced with ONE perspective (usually the media) and tend to ignore the fact that all of Mother Earth is inhabited by human beings, first of all, AND

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

then different races, religions and nations. Ok, I know, this is getting too patronising, and you’re curious to know about the business climate in Pakistan (??), so I’ll start writing about it. Just bear with me for a few more minutes - lines rather.

Ok. Here’s the deal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. I will try to introduce you to the concept, in my usual, offhand, irritating way – as you have probably gathered about me by know – that Pakistan IS, IN FACT, I dare say, a good place to do business, at the very least, from a long-term point of view. The situation of th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

economy, currently, is, I agree, very precarious. BUT, it is slowly and steadily gathering force and the markets down there ARE improving, especially after taking a dip post 9/11! Tell you what, did you know that alot of the surgical goods that are used in the UK AND the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

US and in some other European countries are imported from Pakistan? Bet u didn’t know that! STILL better, for all you football fans out there – did you know that a lot of the footballs used in World Cup football and at club level competitions are made in Pakistan?

There

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

’s more!!

A lot of other sports goods, including cricket gear (balls, especially bats), tennis and squash rackets are imported from? YES – you guessed it – from a place called Sialkot IN Pakistan!! AND it gets EVEN better! A lot of ready made garments are imported FROM P

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kistan to the US and UK.

BUT wait a second! Not just any old thing is exported. Before export, all the finished products go through the highest standard of export quality checks IN Pakistan. And believe me, this is taken VERY seriously – something as small as a wrong sti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tch, and the whole item gets thrown out! Well, that’s how it works; you don’t get such good quality with out many years of experience to back it up.

So those of you who want to place your manufacturing trust in Pakistan, you have my blessings! I assure you that the quali

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ty and reliability and skill are there and it’s a safe bet. I know I don’t have any figures to back what I’m saying and most of you are probably incredulous at the suggestions I have made just now, BUT these are FACTS and I assure you, you can double check with any Pakist

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ni friend, relative, or colleague of yours. But, make sure it’s someone who has been living there, at least until recently.

Now, moving on to other business sectors. In Pakistan, the economy is currently in the state of a bubbling, frothy pot of soup. I understand the an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

alogy is probably lost on you, but that’s what it is. It keeps having highs and lows. Right now, we’re somewhere in the middle of the graph and the curve is slowly mounting. A lot of foreign investment is taking place as of this moment – mostly in telecommunications, Info

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rmation Technology, corporate law and call centres. Also, the housing sector is developing as many foreign firms have been contracted to manage housing projects – which encompasses planning, building and ongoing maintenance – and these firms spend years and years doing al

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

this. Also, since there was only one major port in Pakistan in Karachi, another one is being built in a beautiful place called Gwador, which, as they say, is meant to parallel Dubai, the aim being to gear up for the future increase in trade. There are many skilled people

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

who have returned back to Pakistan after working for many years in Europe and the USA, and are now pushing growth in all these sectors.

I know a lot of you might think I’m exaggerating or just putting Pakistan in a good light for the sake of doing so, BUT all I’m trying

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is to say is that there is quite a qualified and cheap skill base and strong industry and infrastructure base in Pakistan which can be used to your benefit. So how come you’ve never heard of all this before? Simple answer, the secret lies in good old marketing – we NEED

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o put ourselves in a good light. And that’s exactly what I’m doing. You can’t blame me for that, can you? Because coming from Pakistan, I have always felt the need to correct millions of misconceptions about us, and this is just the beginning.

No. I’m not going on foreve

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r. All I want to say is that I hope I have sparked enough curiosity amongst at least ONE of you to find out more about this under represented and misrepresented place called Pakistan and I only hope that some day the country will be seen in a much better light than today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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