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Cases - Top Ten Ways to Lose a Customer
After days of searching online, I found a website that I thought sold the item I needed. Excited, I scoured the website for the price of the product and the payment. Unfortunately, I never found the i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nformation. After ten minutes of searching, I gave up.
No matter how many visitors you are able to attract to your website, there are still ways to lose them before making a sale. Below are the top 1
No matter how many visitors you are able to attract to your website, there are still ways to lose them before making a sale. Below are the top 1
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
0 ways to lose a paying customer.
1. Navigation – One of the easiest ways to turn off a website visitor is create a complicated website. If a customer struggles to find their a product, they will mor
1. Navigation – One of the easiest ways to turn off a website visitor is create a complicated website. If a customer struggles to find their a product, they will mor
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e than likely get frustrated and leave the website before they buy.
When I first designed my website I had no idea about design. Looking back, I’m not sure I accomplished pretty and I did not create
When I first designed my website I had no idea about design. Looking back, I’m not sure I accomplished pretty and I did not create
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an easy website to navigate. Much like the one I mentioned earlier, my website was frustrating to visitors.
2. Busyness – The wrong type of website can turn off visitors and repel sales. Create a web
2. Busyness – The wrong type of website can turn off visitors and repel sales. Create a web
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
site designed for your target audience. For example, if you’re selling aromatherapy products, you’ll want a relaxing environment. However, if you’re a life coach you want to pump people up. Your websi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
te should be full of life and activity.
3. Sizing – Many websites make the mistake of sizing their design to fit their screen. Unfortunately, the standard resolution that most monitors are sized to (
3. Sizing – Many websites make the mistake of sizing their design to fit their screen. Unfortunately, the standard resolution that most monitors are sized to (
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
800 x 600) does not always match. When this happens, visitors must scroll not only up and down the page, but left and right as well. To eliminate this frustration, set you width to no more than 800 pi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
xels.
4. Point of Contact – When visitors to your website have a question they want to be able to easily find your contact information. Many websites display their email address, phone number, or a l
4. Point of Contact – When visitors to your website have a question they want to be able to easily find your contact information. Many websites display their email address, phone number, or a l
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ink to their contact information either in their menu or at the top/bottom of their website, which makes it easy to find.
5. Hidden Pricing – Customers want to have all of the necessary information b
5. Hidden Pricing – Customers want to have all of the necessary information b
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
efore they make a purchase. Make sure your prices are available up front. When customers have to dig for pricing information, there’s a good chance that they will get frustrated, give up and leave you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r website.
6. Customer Service – You can set your business apart from all the rest by offering fast, friendly and helpful service to your customers. Try to respond to emails and phone calls within tw
6. Customer Service – You can set your business apart from all the rest by offering fast, friendly and helpful service to your customers. Try to respond to emails and phone calls within tw
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
enty-fours hours. Smile while you type or talk on the phone because your customers will hear the lilt in your voice and respond.
7. Follow-up – If your customer asks a question about a product or ser
7. Follow-up – If your customer asks a question about a product or ser
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
vice, follow up within 48 hours to see if they have further questions. Many times this follow-up can lead to a sale. Neglecting follow-up can lose you customers.
8. Spam – If you offer a newsletter o
8. Spam – If you offer a newsletter o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r other type of mailing list, be careful with what you send to your subscribers. Avoid mailings that look like spam. Choose a template that works for you and that will be recognizable to your readers.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
9. Professional Conduct – In the business world it’s important that you’re professional, especially when dealing with difficult clients. It’s imperative to be kind, courteous and take care of busine
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ss. Refrain from any type of name calling or blame placing. Stand up for your business in a professional manner and treat your customers with respect at all times. Remember the old adage — the custome
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r is always right.
10. Payment Options/Security – Customers want to know that they can trust you with their financial information. Choose a payment provider that offers a secure way to transit orders
10. Payment Options/Security – Customers want to know that they can trust you with their financial information. Choose a payment provider that offers a secure way to transit orders
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
and credit card information. If possible, offer more than one payment option to give your customers the ability to choose how they will pay.
Creating a website that is customer-friendly isn’t as sim
Creating a website that is customer-friendly isn’t as sim
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ple as one might think. There are many aspects to consider and the designer must choose carefully or risk losing sales. Avoid these ten no-no’s and make your website into a successful business venture
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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