Cases - Business

Browsing through the internet I noticed all the pretty girls sporting items like fac

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ial cream, nice cars, clothing and even sitting atop bull dozers. With their silky t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

highs exposed and their beautiful hair glistening in the sun I learned that sells. I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not only sells but it also catches our attention and motivates us to pull out our w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

allets.

Why does sex sell? According to Doctor Richard Taflinger, “Sex is the secon

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

strongest of the psychological appeals, right behind self-preservation. Its strengt

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h is biological and instinctive, the genetic imperative to reproduction (Taflinger,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

996).”

Sex sells because men have a deep biological urge to reproduce. By showing a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

beautiful woman in skimpy clothing we are telling men “if you buy this product you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

an get sexy woman like this”. The message is clear to us on a subconscious level eve

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n though we may not be aware of it consciously.

Since the beginning of time men hav

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e been endowed with basic instincts of survival, reproduction and influence. Women a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e often symbols for a man’s success in life. The better looking the women the more t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he public associates her man as powerful, intelligent, influential and attractive.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

herefore, beautiful woman are attached to a man’s sense of self-worth and his basic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

instincts of survival. The power of sex in advertising is so strong that it sometime

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

overpowers men’s common sense and pushes them to make a purchase they do not need.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Thus, using a little sexiness in an advertising campaign is bound to product results

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Of course there is a caveat. There is a big difference between the subtle uses of s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ex and the overt and disrespectful use of sex that is likely to upset your customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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More and more, we, as a nation, are becoming ultra-concerned and extremely protective of personal data and personal information. Identity theft, depending on who you believe, is either running rampant in our country or not as prevalent as we have been led to believe.

Streamlining your business can help you eliminate money-wasters and increase your profits.

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Cases - Sex in Advertisement: Why Does It Work

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