Cases - Business

Many companies think that Customer Service is simple and indeed i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t could be argued that good service is simple from the customer's

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

perspective. But a proper customer service strategy is hardly sim

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

le. You must take stock of your entire organization and find out

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ll the points where your company interacts with your customers. W

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ere you interact with your vendors and how you can improve all th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s interaction.

Making it easier for customers to do business wit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you is a key, but so is making it pleasurable. This is why often

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

business are advised to get smart about their customer service an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hire a professional. Someone who can literally come in and audit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

all your customer contact points and see where you need improving

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. And it is much more than simply asking your customers and doing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

surveys.

Doing surveys of course is important but what you do wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h that information after you collect it is indeed paramount. Simp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y collecting information and sitting on it makes no sense. You se

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

there really is nothing simple about customer service. If you wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h to improve customer service you have to have a strategy in plac

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

which makes sense and it must be comprehensive, no sense in givi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g good customers service in one aspect of your business only to e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d up turning customers away in another. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A lot of dubious claims are made on behalf of NLP or Neuro Linguistic Programming. Is it of any real practical use in modern business or is it yet another weird New Age fad?

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Cases - There is Nothing Simple about Customer Service

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