Cases - Business

When it began with pay at the pump, the idea of asking the customer to serve himself seemed radical. It's commonplace today and many of us drive right by those who don't offer this service.

Today, banks encourage customers to never ste

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

p inside, directing them to automated teller machines and web pages instead. In fact, some banks exist only in the cyber world. Travelers regularly purchase tickets and check-in for their flights without ever interacting with an agent.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

And in grocery stores it's all about speed. Why wait in line while the cashier chats with bagger? Or while the teller finishes a phone call? Not that there aren't plenty of excellent customer service representatives out there. But why r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

isk being served by the one guy who does not possess “people skills” when you can ring yourself up and be on your way?

The reality of the situation is that self-service is a win-win situation for the guest and the store. The customer m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

oves quickly through the line with little aggravation, and the extra labor can be shifted elsewhere, i.e. wherever the store can earn high profit margins like the deli.

So should quick-service restaurants hop on the bandwagon? We're al

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ready on it. Think self-serve beverages—the guest does the work freeing the counter staff to concentrate on ringing up others and filling food orders. Simply genius. Anybody figured out how to do this in a drive-thru yet?

Self-serve ki

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

osks and self-pay systems are becoming more prominent out there. Now it's time to take the next step by bringing self-pay systems into our stores. Research tells us that only 30 percent of quick-service employees remember to say “please

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

” and “thank you” on a regular basis. Computers can certainly do better than that—and up ticket totals with suggestive selling visuals. Reallocate labor to other areas—physical upkeep, prep work, greeting, etc.

Not ready to make that l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eap? Then you haven't been keeping up with the success of Which Wich, Jeff Sinelli's sandwich shop in Dallas. There guests fill out their order on a pre-printed bag and nearly all the sandwiches are the same price. Simple short interact

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion with the cashier to pay. Minimal time in line and you can sit and relax while your sandwich is made. A colleague from California was coming to Dallas and asked a group of us about the “coolest places to eat.” We gave him a list. His

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

favorite after visiting them all? Which Wich. He had to work (i.e. fill out the order bag) while there but still thought it was the concept with the most potential.

What Sinelli's doing at Which Wich is simple. No long drawn out inter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

action with an employee making sure your order is correct. His order accuracy numbers are high, and customers view the system as guest friendly—despite the fact that he has put them to work. Less (interaction) is more (effective).

At t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he Armadillo Grill in Carrboro, North Carolina, a similar system is in place. The fast-casual Fresh Mex provides guests with a pre-printed menu sheet and asks them to check the box next to what they want. Want extra sour cream at Armadi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

llo Grill? Check the box. Want two beef tacos and one chicken? Check the box. Once they're done deciding what they want, guests turn their sheet in and pay.

Both systems are easy to emulate. How simple would it be to ask a guest to fil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l out a cup wrapper with their coffee order? I am a frequent user of Fresh Mex chains like Armadillo. Love the food but hate waiting in line to order. Once I get to the counter, I am often greeted with “Beans? Meat? Toppings?” The serie

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s of robotic questions hardly make me feel like a valued guest.

Please, people, let me just fill out a form with my order, sit down after I get my self-serve beverage, and then let me know when the food is ready. Save me from the annoy

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ance of waiting in line so that you can gather information you need. I promise I'll be there more frequently than ever before even if I have to do some work. Instead of punching in my order, have your people bring me my food, offer a dr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ink refill, or stop by to see how I'm enjoying the meal. Create more of a service atmosphere in the restaurant and it will be full.

Thanks to our counterparts in the convenience industry (pay-at-the-pump), grocery store chains (self-ch

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eckout lines), and airlines (self-check-in), our guests have already been trained to ‘work' during their visit. Guests like to be in control of their experience so let them!

The idea of asking the customer to take an active role in you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r store might seem out there, but there are restaurants that have been doing it for decades, making an experience out of it. Try it—step out and be unique. Give it a bit of work and watch what happens. They'll be back tomorrow for more.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Large posters help to a great extent in spreading the message. It is because large posters display the message much clearer than the small ones. Moreover, large posters have so much space for displaying the message.

Resigning from a job can be quite difficult for many people. You are leaving an environment where you have probably made friends to an environment where you will have to start again. There are right and wrong ways of resigning from your job. Doing things the wrong way may lead to negative feelings between you and your employer, which should be avoided, especially if you require a reference from them in the future. On the other hand, conforming to the correct etiquette of resigning can go a long way in ensuring continued success in both your personal and career development. At TipTopJob we would like to give you some practical advice on making resigning as painless and as easy as possible and to inform you of your rights and obligations to your employer and their responsibilities to you.

You just found out that you have a job interview tomorrow and you need to get a gameplan fast! Do these 5 things and you'll feel confident and prepared.

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