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Cases - Trade Shows And Those Unexpected Challenges
Disasters can come out of nowhere. Giant thunderstorms can appear without a moment's notice, knocking out telephone and power lines. A bad dinner a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t a local restaurant can have a member of your staff flat on their back with food poisoning. Open up your collateral material only to discover that
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
it's not what you packed. How do you compensate for these potential catastrophic situations?
Your key to success is advance preparation. Many chal
Your key to success is advance preparation. Many chal
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
lenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.
Advance preparation can make the d
Advance preparation can make the d
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
fference between success and failure. By starting well in advance of your trade show, you'll be assured of smooth sailing, no matter what happens.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
The three main areas to concentrate on are people, places, and things.
People: You are only as good as your booth staff. The best display, graphic
People: You are only as good as your booth staff. The best display, graphic
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
, and promotional items won't save your show if your staff isn't up to the challenge. When it comes to people, providing comprehensive training bef
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ore your show can pay huge dividends. Cross train your staff so that each member can cover for another. This doesn't mean your sales people need to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
be technical gurus or that your mechanical whiz-kids need to become top-notch sales associates – but each one should know enough about the other's
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
responsibilities to pinch-hit when necessary.
Places: When you arrive at your destination, it's not enough to just know where the convention cente
Places: When you arrive at your destination, it's not enough to just know where the convention cente
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
is. Take a few minutes prior to departing and do a search on the internet about your destination and its surroundings. Do you know where the close
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t medical facility, business center, or airport is located? Having knowledge of the area will save you valuable time if you need to send staffers o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ut of the show center for quick errands. You're only at the show for a limited amount of time. Make it as productive as possible.
Designate a team
Designate a team
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
leader or captain before the show. This person will be the go-to person in case of any emergencies, and should have the authority to make any neces
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
sary decisions. If an unforeseen event occurs, your staff will know who to turn to for direction.
Things: The biggest challenges can often come fr
Things: The biggest challenges can often come fr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
m the simplest things. If your brochures have been sent to London instead of New York, there's not much you can do to remedy the situation, short o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
f hopping a red eye and physically retrieving the wayward literature yourself. But that's not practical. Instead, have a back-up plan. For example:
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Having a DVD back up of all your literature is a simple, easy step. Most major cities and convention centers have print shops that can quickly run
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
off a few thousand brochures. You might pay a premium for rush service, but that's a small price compared to the embarrassment and potential loss o
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
business.
If you make your advance preparation process a trade show habit, your budget and ROI should never feel the impact of a looming disaster
If you make your advance preparation process a trade show habit, your budget and ROI should never feel the impact of a looming disaster
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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