Cases - Business

There is nothing in this world more annoying than being place on hold

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for an extended period of time. Not only is the music mostly horrib

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e, but many companies use it to try and fool you into thinking you're

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

really not holding for very long. Wrong! Most telephones today have

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the ability to track the time of the call. Really, now, don't you th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nk being placed on hold for five minutes while listening to the Muzak

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

version of "Copa Cabana" is a bit much?

When a live person finally

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nswers your call, they may know very little about who you want to tal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with, whether or not that person actually works there and, oh yes, "

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

an you hold while I catch the other line?"

Business owners who are i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the know have trained their staff to understand that the next teleph

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

one call could be that million dollar deal. They are trained to spea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to every caller with respect and courtesy. Mary Kay Ashe, founder o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Mary Kaye Cosmetics, had a philosophy that every person has an invis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ble sign right across their heart that says, "make me feel special."

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If we train our employees to make every customer feel special, there

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

will be very little hold time on the telephone.

Communication is th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

key to making folks feel special. Let the caller know that there wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l be a delay in handling their call. You don't necessarily have to s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y why, just say something! It just might be that million dollar call

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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