Cases - Business

Want to be startled? Don't send a holiday card to one of your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

clients, but ask him, a week after New Year's, "Did you get my

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

holiday card?"

"Why, sure," your client will say. "Thanks for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that." What else can he say? He got dozens of holiday cards fr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m vendors. He figures he got yours, too, but it didn't stand o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t in his mind, because....vendor holiday cards never do.

This

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

year, save your money. Don't send holiday cards to your clien

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s at all.

Do this instead: pick a DIFFERENT time of year to s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd cards to your clients. Pick a holiday that makes sense for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our business (buy a copy of Chase's Holiday Guide at any books

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ore to search for a relevant holiday) or make one up. Send a c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ard that says, "Today is national [here's where you get creati

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e] day, and I was thinking about you."

Or, send your clients

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

card on their birthdays. That'll stand out. You can use Plaxo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to find our your clients' birthdays. Or send them a card on th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

anniversary of the day you met them. Or send them a card on t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he anniversary of their founding date! That will be appreciate

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

Do something different. Don't let your standard holiday car

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

end up in a pile of recycling. Take the opportunity to put yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r own stamp on the holiday-greeting thing - and make an impact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. Don't give up before you really get started. Read this article to dramatically shift your mindset around competition.

Too often, we are only half listening to what people are saying. Many times this is because we believe we know what the other person is going to say or because our mind is on something else. The results can be painful or disasterous.

So many industries and professionals are in denial that above all else they are in the hospitality business. Hospitality is customer service on steroids. Regardless of any other business principles, without that Disney philosphy, businesses will fail.

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