Cases - Business

What a play on words! It may first appear that way, but I assure you, in the real world, it is an absolutely true statement that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you should memorize and repeat daily.

Reality may at times confuse our senses. We have all been entertained or confused by optic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

al illusions that trick our eyes into seeing things that may not actually be there. We have witnessed a ventriloquist throwing hi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s voice or making sounds appearing to be emanating from a particular source, distant from where we might have expected. Have you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

had the experience where you were not certain if something was either extremely hot or cold to your touch? While traveling throug

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h a mountainous area, are you always certain whether you are going up or down a slope? If you smell asparagus while chewing green

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

beans, you will certainly believe that you are eating asparagus. The point is that it is entirely possible to fool our senses.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o what is real? In the hit movie Forrest Gump, you would have "sworn by oath" that Lieutenant Dan had no legs, but we all know th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at esteemed actor Gary Sinise does indeed have two. So if what appears to be reality actually is not real, what is? Our perceptio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n of reality is what is actually real to us.

Perception is actually more important than reality in many cases. In the world of b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

usiness, particularly marketing and advertising, perception is reality. Marketers spend great sums of money to alter your percept

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ion of their product. Their goal is for you to believe their advertising to be real and ultimately entice you to purchase their p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

roduct, perceiving that it is right for you.

In the active area of delivering superior customer service, perception of an issue

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

by the customer is often a very different matter than the actual circumstances might describe. The professional customer service

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pecialist must actively listen in order to intelligently discern what the customer is actually saying, regardless of want the fac

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts of the matter are. Often, a tense situation can be diffused by simply being sensitive to the customers' viewpoint and percepti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on of the issues, and then suggesting solutions based upon those perceptions. Insensitivity and indifference will fan the flame o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f customer anger and possibly lead to a lost customer.

Awareness of the facts is necessary but sensitivity to customer perceptio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n is critical. Accelerate your listening and learning skills. Listen closely to what the customer is really telling you, and then

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

act. Paying more attention to customer perception will supercharge your customer service reputation and subsequent sales figures

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Accounts receivable factoring refers to a process in which you can sell your invoices to a financing company for a rate, less than the face value of the invoice sold.

An interview isn’t just the conversation you have about the position and your skills. It’s also about what’s going on around you during the interview and how you’re registering what’s taking place. Here are cues, signals, and signs you need to pay attention to, and what you want to take notice of when you’re behind the company doors of a prospective employer.

There is a general belief that getting people to change their behaviour is difficult and takes a long time. I can understand this belief when there are so many examples of this being the case. Yet I am aware that we like to defend our beliefs and look for evidence to support them. We know that whatever we believe we will seek to make true. TV debating programmes are based upon this principle and it’s what causes so many arguments between people and groups. So what stops people from changing quickly and easily? Is it their deep in-grained habits, or their beliefs? Or perhaps a mix of the two?

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