Cases - Business

Here, I will share my experience with you on the decorum required. I learnt what not to do from my first conference call and what to do from the second.

My fir

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st experience with a conference call was on sales strategy with corporate office. I logged into the conference bridge as per the agreed schedule, but soon reali

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed that most of the other attendees were late. Some people I could not identify were talking, adding to the noise in the background. Some were even eating and d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rinking maybe tea or coffee, making the environment less than business-like. To top it all, I found the leader had no control over the proceedings. Needless t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

say, there was no outcome of the conference call. The whole session was unorganized, there were unnecessary arguments and misunderstandings and no decision cou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d be taken

Soon there was a mail from VP- planning office, rescheduling the same conference to a week later. This time, there was a 7 point agenda for the conf

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erence call clearly listed, along with the expected duration of the call.

This is how my second experience with conference calls was, on the same issue with VP

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

planning as host:

The VP logged in on time and he introduced himself first along with other people who were with him. Surprisingly people from other offices w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ere also logged in on time. I understood the role of punctuality in a conference call.

Secretary to the VP presented the agenda of the meeting, mentioning that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

she was going to be the time keeper of the meeting and that she was also responsible for circulating the minutes of the meeting.

Every body in the meeting this

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

time was extremely well mannered, starting to talk only after stating his/her name. There was no back ground chattering. I realized that a quiet back ground is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the key to good conference call.

Before we moved to the next topic on the agenda, the VP summarized the decision taken, issues still open for that topic and cl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

arly mentioned who was responsible for closure of a particular open issue. Thus, we agreed on several issues in a short time span. I learnt that organizing and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

controlling is the basis of a successful conference call.

I noticed some people were going offline for few minutes after pressing the mute button in the confer

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nce bridge. This way, they were part of the conference call and yet able to discuss internally without disturbing others. This helped us to take clear decisions

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

This time around, we were able to meet the agenda of the conference call.

After 2 days, I got a mail from the office of our VP-planning along with a small no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te on conference call etiquette.

Here are some helpful tips on "Conference Call Etiquette for A Successful Conference Call"

• Please participate in a conferen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e call from a quiet room; there should not be any other surrounding noise.

• You should use good telephone equipment and should familiarize yourself with the s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ame.

• You should log in on time and introduce yourself.

• Conference call is paid service and several people attend the call, so make optimum use of the time

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

by remaining focused on the agenda.

I found this note extremely helpful. Did you?

I regularly update my site and blog on different aspects on conference calls

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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