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  • Cases - Don't Throw Your New Managers to the Wolves -- Train Them!

    TECHNIQUES TO TRAIN NEW MANAGERS

    Businesses are notorious for throwing its newly appointed managers to the wolves, many times failing to pro
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    vide even the most basic management training. When this is the case, organizational productivity is certain to suffer.

    Perhaps the shortest
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    nd easiest to read high quality management book ever written is The One-Minute Manager by Kenneth Blanchard and Spencer Johnson. While this l
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ttle management book was first published in 1981, it is still available from your local bookstore.

    The authors provide two basic management
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    rinciples that I believe every new manager should understand and be prepared to practice -- the One Minute Praising and the One Minute Reprim
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    and.

    The One-Minute Praising

    The One-Minute Praising enables managers to help their people realize their full potential by catching them do
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ng something right. The One Minute Praising works really well when you:

    1. Tell people up front that you are going to let them know how they
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    are doing.

    2. Praise people immediately.

    3. Tell people what they did right -- be specific.

    4. Tell people how good you feel about what th
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    y did right, and how it helps the organization and the other people who work there.

    5. Stop for a moment of silence to let them "feel" how g
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ood you feel.

    6. Encourage them to do more of the same.

    7. Shake hands or touch people in a way that makes it clear that you support their
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    uccess in the organization.

    The One-Minute Reprimand

    The One-Minute Reprimand works well when you:

    1. Tell people beforehand that you are
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    oing to let them know how they are doing and in no uncertain terms. The first half of the reprimand:

    2. Reprimand people immediately.

    3. T
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ll people what they did wrong -- be specific.

    4. Tell people how you feel about what they did wrong -- and in no uncertain terms.

    5. Stop f
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    or a few seconds of uncomfortable silence to let them feel how you feel.

    The second half of the reprimand:

    6. Shake hands, or touch them in
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    a way that lets them know you are honestly on their side.

    7. Remind them how much you value them.

    8. Reaffirm that you think well of them b
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t not of their performance in this situation.

    9. Realize that when the reprimand is over, it's over.

    It's the boss' job to manage, and to r
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    member that to manage is an active verb. The worst kind of boss is the kind that is not willing to say to the employee's face what they so of
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ten say to fellow managers behind the employees back. This kind of management behavior is time consuming and unproductive.

    Managers are doin
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    neither themselves or their company any favors when they don't take advantage of employee behavior as an opportunity to teach. After all, ma
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    aging people requires many of the same skills as raising children. The most effective managers care enough about their people to develop them


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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