Cases - Business

And what is the real guarantee behind the guarantee that everyone promises at the end of their sales letters?

Who really is the beneficiary of a long guarantee? Yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u see, some 'savvy' marketers have figured out that the longer the guarantee period offered the less returns they'll have. They work on the principle that because pe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ple have a longer time frame in which to return something, they'll put it aside 'to do later' and never get around to even looking at the product again, let alone re

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

turn it for a refund. They’ve given up in disgust.

I'm not, and neither are many others, boomerang buyers and the times I have needed to call on the guarantee given

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in a product sales letter has cost me heaps of money. I think Clickbank has the right idea where they only offer a product guarantee for 90 days. This goes some way

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

towards keeping some sellers honest but I still don't think it's far enough

I've been 'stung' more than once and frankly, I now believe that most guarantee's are si

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ply obligatory sales letter endings placed just before the P.S's in salesletters.

I think there needs to be guarantee insurance coverage for all businesses operatin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g on the Internet who want to sell a product. I think this is needed to cover digital info products, software and anything sold via the Internet.

Now I won't buy an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

product unless it is recommended by someone whom I know - or have come to learn as being a 'kosher' operator through getting to know them via their newsletters/Emai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ls for some time.

And if I have 'talked' with them personally via Email, the better the chances are that I will purchase many of the things that they are promoting.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

This is both protective and self-limiting. But I'm sure I'm not the only one who has been driven into this corner by unscrupulous operators.

It seems to me that th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

less a person is known, even if they are resellers of well-known people's products, the more doubtful is their guarantee. Let's face it - if a person who isn't maki

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng many sales and is 'doing-it-hard' the chances of them even having the money left after paying for groceries/rent etc is unlikely. So for them to give you your mon

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y back for whatever reason, is chancy to say the least.

But even some well-known operators on the Internet leave you out in the cold by claiming 'costs' when return

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing only a proportion of your purchase money that they originally guaranteed in full.

It's these “shonks” who get my ire up and running! They are killing the Intern

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t as it now stands - because it is coming sooner than later - that guarantee insurance is going to be a requirement if the Internet is to continue as a reliable and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

honest means of commerce.

My contractors all give guarantees that they actually, physically perform. Anyone who doesn't is run-out-of-town or business real quick. Y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t they all carry a range of insurance policies as well ranging from 1 million Dollars upwards.

Yet some Internet operators are selling products on the Internet for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

many thousands of dollars with no real guarantee of money back to their buyers if not 100% satisfied. I think this is overdue for a substantial backup system to be p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t in place.

So I have to ask, "Would you be more inclined to use the Internet to purchase products if there was a better guarantee system in place?"

I know I would

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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