Cases - Business

Many marketing consultants say that small business should not get

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

frustrated, angry or irate when their marketing does not bring ins

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ant results to their companies. These marketing consultants genera

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly believe that good marketing builds brands and that takes time.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ell folks let me tell you why they are wrong.

First off good mark

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ting does bring long-term results, no one can debate that, but goo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

marketing should also brings some noticeable instant results righ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

away. And if it does not then there is a problem with your advert

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sing, message or the medium used to deliver it. You see folks, for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

27-years I have set up businesses and done so in some 23 states, 4

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

0 cities and 110 markets and four nations.

If you are marketing c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

orrectly you should see immediate results, sure you should not exp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ct everyone to instantly fall in love with your company over night

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

but you should turn enough heads to drive business to your compan

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

if your marketing is truly good.

Many advertising salesmen and m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rketing consultants will preach repetition of your message, brand

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uilding and multiple impressions on the human brain of the potenti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l future customer. Indeed all good, but you should notice results,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

which you can see almost immediately if everything thing is going

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ight? If not you are not doing it right. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Modern Nurse Magazine, leading online nursing magazine for the new generation nurse, releases its November issue featuring the portrayal of nurses in the media.

The owner of the company you work for probably had reservations and fears about starting their business but instead of being paralyzed by fear they stepped out on faith facing their fears while making their dreams come true.

In this age of on demand access to info and people happily airing their views, it has never been more important for brands to get on with their consumers. Failure to do so can lead to a rapid backlash online. Brands might be increasingly keen to turn customers into 'fans of the brand', but there is always the risk that the relationship can turn sour if the loyalty is betrayed.

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