Cases - Business

You will achieve greater results when you incorporate e-marketing techniques in your trade show promotions before, during and after each event. Through web-driven strategies, you will i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ncrease exposure and message frequency to your target audience, which adds momentum to your overall marketing efforts. As a result, you will enhance your effectiveness in achieving your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

show objectives.

Before-the-Show:

Develop a special section on your web site to highlight your participation in the upcoming event. Promote the web page and your site in all p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rinted materials and advertisements. Identify marketing vehicles used by the exhibit sponsors and see if you can use the same publications, web sites and newsletters your marketing init

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

iatives.

In for addition, use web advertising techniques including special banners, links and promotional copy to draw site visitors. Be sure your web page is optimized so search engin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s can find you and bring interested new visitors to your site.

Create excitement through a pre-show contest, quiz, drawing, game or other incentive on your web site. Include an enticem

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ent to come visit your booth during the event for the contest winners, quiz answers, etc. As part of your web-based trade show promotions, create a form for interested visitors to compl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ete if they cannot attend the show, yet want follow-up information (or contest results). Or if they are planning to attend the show, have visitors complete a form to schedule a meeting

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or product demonstration with you at the event.

In addition, consider sending a series of emails to promote the show and include valuable “how-to” information so the communication prov

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ides a service to your prospects and clients. You also may use e-newsletters for this purpose if you already have them in place.

During-the-Show:

As you talk with visitors at y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur booth who represent high-potential prospects, ask for email addresses to add to your lead database. If you publish an e-zine or e-newsletter with helpful tips, people will be more wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lling to give you their email address to receive valuable information that will help them be more successful. Always position your request for contact information as an effort to provid

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e a benefit or service.

Use your web site to highlight winners from trade show promotions (i.e. drawings, game winners, etc.) you have at your booth. Let online visitors register for y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our contests, drawings, and other incentives if they are unable to come to the event.

Have your web site updated each day during the show and include daily event news, workshop recaps,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

speaker summaries and other information so conference attendees (with computer access) and those who could not come will get the latest news and information. This will further position

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you as an expert and key industry resource in your field.

After-the-Show:

The day you return, update your site to announce winners from your trade show promotions and feature i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nformation about their companies as a service to them. Consider adding streaming video of product demonstrations from your exhibit. Interviews with current customers and testimonials fr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

om your event are also powerful, credible ways to get your sales message across.

Use new prospect email information to develop an ongoing web communications program that includes email

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, e-newsletters, and other announcements. People use the internet to get helpful information. Give them what they need and want – substance in the form of ideas, tips and counsel that w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ill help them be successful.

Continually update your web site with new information and helpful advice so your target audience will want to return often and refer others to your company

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Proper training of your cleaning staff not only leads to cleaner buildings, but it also means fewer accidents, faster cleaning times, and a more professional cleaning staff. Use these tips to help ensure your cleaning staff learns to do their job safely and efficiently.

Would you agree that there are some people that seem to have a gift for delivering top customer service? Their voices are lively, they listen patiently, and they organize their explanations succinctly and effectively. And there are others who seem miscast in their roles. They’re impatient, irritating or irritated, and they’re confusing. Is the difference because of skill or discipline? Dr. Gary S. Goodman, Fortune 1000 consultant, best-selling author, and top speaker explores this question.

When folks start out in their own business there are many critical things to think about. There are so many options. Let us consider this case study. A gentleman wished to start his own business; a mobile oil change business. So he looks at all the options, as there are so many.

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Cases - Achieve Stronger Trade Show Results by Leveraging the Potency of the Web

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