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Cases - Three Simple Ideas That Increase Profit... FAST!
Are you spending more time trying to get new clients than actually working with them?
If the answer is yes, then these three simple ideas will help you.
First, have you ever asked for something and got something different to what you th
If the answer is yes, then these three simple ideas will help you.
First, have you ever asked for something and got something different to what you th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse... just got completely ignored? Or even worse, been half-way through telling someone what you do for a living and had it dawn
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n you that they have lost interest in you the moment you began to speak. Of course not... that kind of stuff only happens to me... right?
A year or so ago if someone asked me what I did, I*d have gone into my ten-second-elevator speech.
A year or so ago if someone asked me what I did, I*d have gone into my ten-second-elevator speech.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ome people were interested and said they*d heard about what I did, some dismissed it and occasionally, I picked up a client.
More recently I began to define myself more clearly. Then I redefined my coaching practice. Then I found a new w
More recently I began to define myself more clearly. Then I redefined my coaching practice. Then I found a new w
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
y of introducing myself. What I found was the more I honed in one specific purpose of my business the more interested people became in me and in what I did.
Here is a quick example for you. A local insurance broker once brokered over 120
Here is a quick example for you. A local insurance broker once brokered over 120
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
policies to ensure they were competitive. Then one day they slashed the policies they sold down to just 26. The result? They increased sales by 40%. By getting specific, really knowing yourself, your product and its purpose in the market
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
place you come over with greater clarity. That clarity brings greater congruency to your message. Congruency gets people to buy from you.
If your business is not getting clients, then pinpoint what you do first then consider my second su
If your business is not getting clients, then pinpoint what you do first then consider my second su
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
gestion.
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A fr
The day before something big happened in my business life I had coached a client, invoiced my corporate clients and generally tidied my admin. I*m glad that the day had been quiet because the next day a storm of sales hit.
A fr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
end sent a multi-fax to her staff advertising my new workshop. Based on past perceptions of advertising my expectation was a zero to minor response. As you can tell I was mentally unprepared for a deluge of calls. My phone rang all day lo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng. Essentially I filled a workshop in that one day just based on that one advert and within a month I had coached more people than ever before. But what was the secret?
Was it the way the advert sold it too them using slick words and ph
Was it the way the advert sold it too them using slick words and ph
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ases? Certainly not. The secret lay deeper than that.
The secret was this: I now knew clearly what I wanted to do.
I thought I was clear. I was a coach. I coached people. Health, fitness, jobs, relationships, finances... you name it I c
The secret was this: I now knew clearly what I wanted to do.
I thought I was clear. I was a coach. I coached people. Health, fitness, jobs, relationships, finances... you name it I c
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ached it. What I learned was that, that isn*t enough. The definition had to be clearer than *coach*.
The workshops I designed now help people discover clarity in who they are, what they do and how they do it. Basically they are designed
The workshops I designed now help people discover clarity in who they are, what they do and how they do it. Basically they are designed
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o people can put real purpose into what they do.
When you mean it, you make things happen!
It*s simple... if you want to spend more time working with clients as opposed to finding them then get clear on who you are, what you do and how
When you mean it, you make things happen!
It*s simple... if you want to spend more time working with clients as opposed to finding them then get clear on who you are, what you do and how
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you do it.
My third point is about, clarity, clarity, clarity.
When I created clarity I set out with an intention. When I move that intention forward each day I create momentum. Every small action I take each day over a sustained period
My third point is about, clarity, clarity, clarity.
When I created clarity I set out with an intention. When I move that intention forward each day I create momentum. Every small action I take each day over a sustained period
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
just builds up, like a giant ball of snow rolling down a mountainside.
Think about this. The best sales people are the best because they are clear on their product. They are also clear on who they are and how they best sell to people. Ot
Think about this. The best sales people are the best because they are clear on their product. They are also clear on who they are and how they best sell to people. Ot
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
er sales people, the ones who don*t know their product, and don*t seem congruent are more like confidence tricksters. You can fool some of your prospects, but you can*t fool them all.
Everything we want is out there somewhere. All we hav
Everything we want is out there somewhere. All we hav
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to do is put out the right signals and make the right noises. May I suggest to you that if you are not succeeding getting your business to as many clients, or the right clients, then it is all to do with your clarity and very little to d
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
o with anything else.
I*m sure you*ve found what I*ve been talking about isn*t rocket science. There is no whizzy initiative. There is magic though, and that happens when you are completely clear on who and what you are.
I*m sure you*ve found what I*ve been talking about isn*t rocket science. There is no whizzy initiative. There is magic though, and that happens when you are completely clear on who and what you are.
- Defin
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
who you are - your values, identity and purpose
Define what you want to offer. Get really specific on what your business is about and make sure it*s congruent with who you are.
Define who you want as your clients. Their age, em
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
loyment status, demographics, etc.
With these steps done you should now be able to hone in to your target market and approach your prospective clients communicating clearly that you have designed your service specifically for them
With these steps done you should now be able to hone in to your target market and approach your prospective clients communicating clearly that you have designed your service specifically for them
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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