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Cases - What You Need To Know About Press Releases
Press releases can help you gain exposure for your business, products or services and increase your visibility and credibility online.
It's the editorial feel and informative nature that separates it from t
It's the editorial feel and informative nature that separates it from t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
radtional advertising. This is a critical distinction. Journalists are trained to weed out and scrap any press releases that come off sounding like a thinly-veiled ad.
The idea is simple, "If you want to ad
The idea is simple, "If you want to ad
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ertise your product or company you can buy the ad space like everybody else. If you want me (the journalist) to give you free publicity, you better make my job easier by giving me something that helps my rea
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ers live or work better; helps my paper or magazine sell more copies or more ad space, or helps attract more interested visitors and advertisers to my web site."
You can target traditional media like magazi
You can target traditional media like magazi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
es, newspapers and major online news portals or look to "grassroots" media, like influential site owners and bloggers.
An email press release should be a brief (350 - 500 words) and objective announcement a
An email press release should be a brief (350 - 500 words) and objective announcement a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
out your company, product or service to the media. Paragraphs should be no longer than 3-4 sentences.
Spend time developing and writing from a unique angle that matches the mindset of your target audience.
Spend time developing and writing from a unique angle that matches the mindset of your target audience.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hat you consider "newsworthy," may be considered "old news" by a journalist. Try to find supporting, unbiased information that adds credibility to your angle.
As you draft and edit your press releases, keep
As you draft and edit your press releases, keep
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
looking at it from the journalists and then the intended reader's point of view. You have to answer two simple questions:
1. "Why should I the journalist/reader care?"
2. "Why should I stop what I'm doing
1. "Why should I the journalist/reader care?"
2. "Why should I stop what I'm doing
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ight now and read this press release?"
Note: It's considered poor etiquette to attach photos and other documents when contacting reporters through email. It's better to post that information on your site in
Note: It's considered poor etiquette to attach photos and other documents when contacting reporters through email. It's better to post that information on your site in
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
an online media kit—including any photographs, biographies, white papers and other product/company information.
If you are working with a very small budget and possess some creativity and writing skill, you
If you are working with a very small budget and possess some creativity and writing skill, you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
can get away with writing your own release and submitting it through free submission services. If you have the money to hire someone, there are many press release services available, with prices all over the
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
map. If you have a larger budget, you can use a service that will write and distribute releases for you.
Press Release Guidelines
* Submit to media that reaches your target market.
* The first line of
* Submit to media that reaches your target market.
* The first line of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the email message should read FOR IMMEDIATE RELEASE.
* Compose a compelling e-mail subject header and headline (less than 10 words).
* Cover the “five W's” in your first paragraph.
* Write for
* Compose a compelling e-mail subject header and headline (less than 10 words).
* Cover the “five W's” in your first paragraph.
* Write for
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
a journalist, not a customer (make it “newsworthy”)
* Position your story as a solution to a business or consumer problem or highlight your expertise in an area of interest/trend.
* Provide electro
* Position your story as a solution to a business or consumer problem or highlight your expertise in an area of interest/trend.
* Provide electro
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ic contact information including an e-mail address and telephone number for the press contact and web address of the company.
* Include testimonials of key clients or endorsement from a 'non-biased' sou
* Include testimonials of key clients or endorsement from a 'non-biased' sou
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ces (with permission).
* Give a brief personal or company background at the end of the release.
* Don’t rely on spell-checker to proofread for you.
* Close the release with -30- or ### which a
* Give a brief personal or company background at the end of the release.
* Don’t rely on spell-checker to proofread for you.
* Close the release with -30- or ### which a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e generally accepted indicators for the end of a story.
Example
FOR IMMEDIATE RELEASE
Peanut Boy Introduces Squeezable Peanut Butter
PLANTERS, Mass. – January 16 (Tike Press)- Paragraph One…
Body T
Example
FOR IMMEDIATE RELEASE
Peanut Boy Introduces Squeezable Peanut Butter
PLANTERS, Mass. – January 16 (Tike Press)- Paragraph One…
Body T
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
xt/Paragraphs
For more information, visit http://www.peanutboy.com.
Peanut Boy is a certified organic manufacturer of innovative food products based out of Planters, Massachusetts.
Interview Contact: Nina
For more information, visit http://www.peanutboy.com.
Peanut Boy is a certified organic manufacturer of innovative food products based out of Planters, Massachusetts.
Interview Contact: Nina
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Coleman, VP Marketing
Telephone: 555-526-0509
ncoleman@peanutboy.comThis email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protecte
Telephone: 555-526-0509
ncoleman@peanutboy.comThis email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protecte
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
from spam bots, you need Javascript enabled to view it
http://www.peanutboy.com
Peanut Boy Foods, Inc.
1010 Roasted Way, Planters, Massachusetts, USA 02389
Voice 555-526-0509 (USA 011)
# #
Peanut Boy Foods, Inc.
1010 Roasted Way, Planters, Massachusetts, USA 02389
Voice 555-526-0509 (USA 011)
# #
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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