Cases - Business

Whether you are speaking in front of a civic group or making a sales presentation, your opening can make or break

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the deal. Unless you grab the audience at the beginning, they’ll be sleeping through your most important informat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion.

You must craft an opening that cannot be ignored. Great openings have three things in common:

– they grab t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he audience’s attention away from whatever else they’re thinking

– they maintain the audience’s interest

– they

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are colorful, not black and white

So, you might be wondering how to create an opening that will do all those thin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s. Let’s look at my top three tips that will help you create your own grabber openings.

#1. Make a startling stat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ement.

There is nothing like a statement that startles, either because it is so counterintuitive or so amazing, t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat it gets an audience to sit up and take notice. Here’s one friend Harry Hoover used recently in a talk about h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ow to think like Leonardo da Vinci. “95 percent of what we know about the brain we have learned in the past 20 ye

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ars.” Now, that got my attention.

#2. Use a powerful quotation.

You can find quotes from famous and not-so-famou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

people that are applicable either to the speech topic itself, to the audience or best of all to both. For instan

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce, if you were speaking at a Democratic event on the subject of achievement, you might pull out this one from Ro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

se Kennedy. “Superior achievement, or making the most of one’s capabilities, is to a very considerable degree a m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

atter of habit.”

#3. Use historic events.

Historic events provide much fodder for openings. If you are giving a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

speech on perseverance on April 16th, see what happened on that day in history. For example: What do the mimeogr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ph machine and the airplane have in common? Their inventors, A.B. Dick and Wilbur Wright were both born on April

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

16th, and they both toiled for years before their inventions were perfected.

Here’s a bonus tip for creating a gr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

abber opening for a speech in a strange city. Check out the telephone directory. Toward the front, they have grea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t information on local history, as well as more contemporary facts. It’s a great resource to help you connect wit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h your audience. There you have my top tips for helping you craft grand openings. Now, go grab your next audience

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.cases.org.ua/article/34998/cases-Grand-Opening-The-Key-To-Great-Presentations.html">Grand Opening: The Key To Great Presentations</a>

BB link (for phorums):
[url=http://www.cases.org.ua/article/34998/cases-Grand-Opening-The-Key-To-Great-Presentations.html]Grand Opening: The Key To Great Presentations[/url]

Pick up any national or international newspaper, all have one thing in common that is, Navi Mumbai – SEZ. Yes, this has become the latest focus of conversation not only in India but also in majority of the Asian countries.

Voracity is a very powerful emotion that, if harnessed properly, can be both self-serving and profitable for any business. The secret is to find a way to create an environment where selfishness can and will serve two masters. How can that be done? I'm glad you asked!

Have you ever been subject to Kings and Rulers in your business? The kinds who know they're right and push beyond the limits. Read on and see what that kind of leadership does to your change work and what you can do about it.

Tags

Links

Cases - Grand Opening: The Key To Great Presentations

Related Articles: