Cases - Business

Does the thought of speaking in front of others send you running in the opposite direction? You??™re not alone. Many people avoid public speaking at all costs ??“ and there is a cost. Public

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

speaking is one of the quickest, most efficient ways to market yourself, your message, business, or cause. Those who are willing to make presentations immediately stand out from the majority

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ho are not. Whether it??™s an audience of five people or 500, it??™s worth it to invest in your skills.

After coaching hundreds of clients in presentation skills, I??™m convinced that anyone

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an improve and gain confidence by following a few simple techniques:

Know Your Audience. Most presentations fail because the speaker never took the time to find out anything about his audienc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. Knowing your audience means finding out as much information as possible in advance so that you can successfully match your message to their interests and needs. Helpful information includes

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

: gender breakdown, average age, and their current or past experience with your topic. If it??™s not possible to learn your audience in advance, then at the very least, arrive early and spend

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a few minutes meeting people. Or, begin your presentation by asking some general questions like, ???Who has experience with??¦???? This also helps to calms nerves as you are taking the focus

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ff you, and putting it on your audience where it belongs.

Forget Memorizing. One of the biggest fears I??™ve heard from my clients is that they??™ll freeze up and forget what comes next. Tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can happen if you try to memorize your entire speech. All it takes is forgetting one word to trip you up. Instead, only memorize the opening and closing. Looking directly at your audience w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hen you start and finish makes a strong, positive impression. For the middle section, it??™s fine to glance at note cards with bullet points, or refer to your PowerPoint presentation to jog yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r memory. Do not, however, write out your whole speech word for word! You??™ll be tempted to read it instead of connecting with your audience.

Open with a Bang. It??™s important to grab att

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ntion immediately. A good opening sparks interests, sets expectations, previews what??™s to come, and offers benefits. There are several ways to start: ask a question, tell a story, humor (c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reful with this one unless you??™re naturally funny), quotes, dramatic statistics, or music/video. Give your audience a reason to listen, and build your credibility as the best person to be sp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eaking on this topic.

Make it Memorable. Signposting is a way to help your audience follow and remember what you??™re saying. Phrases that focus listening are: ???The point is this,??? and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

??The most important thing to remember is.??? Another strategy is to number your points as in, ???I??™ll be offering three ideas, the first one is??¦???

In Closing. Audiences are most likely

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o remember the last thing they hear. A strong closing should be memorized and review your main points. Motivate the audience to do something ??“ take an action, ask a question, have an emotio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

al response, or think differently. Make it clear what it is you??™re asking them to do (and if you don??™t know, re-think the purpose of your speech).

Calming Nervousness. Most nerves are ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

used when the speaker focuses on himself instead of the audience. A speaker might think to himself, ???What if I say something stupid???? or ???I hope I don??™t trip.??? That kind of self-abs

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rption puts up a wall between you and the audience. By shifting your focus to the audience, you??™ll forget about yourself and start connecting with them. Second, some nervousness is a good t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing! It??™s an indication that you care what your audience thinks and can serve as a strong motivator to do well. The goal is not to eliminate nerves, but to use that energy in a positive way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Logos are like any other form of advertising. They have a shelf life. All major companies have changed their logo to some degree over the years, i.e., Proctor and Gamble, Westinghouse, General Motors, Ford, Coke, McDonalds and many others.

The rising number of health patients has created a greater need for more trained health professionals, especially in the field of nursing. No longer is there a standardization of nursing degree. Today's health care emphasizes the need for a more educated, learned, and experienced nursing professional.

Whether planning your wedding, developing a new website or building your dream house by the sea you need to employ project management techniques to help you succeed. This article summarises 7 key project management best practices to help you achieve project success.

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