Cases - Business

Preperation is vital when conducting a successful videoconference session. Thus there are a number of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

steps to remember prior to the videoconference session itself:

Always test the equipment before han

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

The WebVideo4U software is extremely reliable but it always pays to test the software prior to the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

videoconference itself. There may be problems with the Internet connection, the webcam or the microp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

one. Better to find out in time to rectify the problem than have embarrassing delays during the video

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

onference itself.

Double Check Timezones

The beauty of global communication also comes with the pit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fall of negotiating the different timezones. Always check the timezones, double check them and confir

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with both parties to ensure that there are no embarrassing hickups.

There are also several importan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t steps to take when setting things up at your end to ensure that the videoconference runs smoothly.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Camera Angles

It seems an obvious thing but it doesn't look very professional if your fellow videoco

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ference attendees can only see the top of your head or your neck. Make sure you've got the camera set

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

up so that your head is fully in shot and try and leave about 10% headroom.

Microphones

Test your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

icrophone prior to the conference. Jimi Hendrix may have been able to use feedback effectively, it's

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

more likely to deafen your colleagues however and won't get the conference off to a good start. If yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

do get feedback play around with the positioning of your speakers and microphone until you find the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ptimum position.

Clothing

Your company may be relaxed regarding clothing but try and remember the c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

amera. Bright colours and patterned clothing don't help the transmission. Instead try and opt for col

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

urs such as blue or grey.

Lighting

Consider the effects of lighting on the camera. Up lighting is g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

enerally considered best and should be in front of the participants. Also beware of windows in the ca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

era shot. If windows are in shot try and use curtains or blinds to prevent the glare ruining the shot

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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