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  • Cases - Top 5% Achievers Expect To Be Successful Because They Plan For It

    Success should be something you don’t just ‘Kinda Sorta’ want to achieve but something you must achieve.

    Generally top achievers expect to be successful and as a consequence they usually are. They are driven by a ‘have to’ attitude not a ‘want to’ att
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    itude.

    If you have no concrete goals and you have been succeeding in spite of yourself, just think how much more success you could enjoy if you set your sights on a definite path and had a specific time-frame in which you expect to reach your destinat
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    on. Setting Goals Keeps You Focussed:

    What you should know is that goals give you three distinct advantages, which help you succeed:


    • Goals keep you on track
    • Goals let you know when and what to celebrate
    • Goals give you a focussed
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    lan to work with


    If nothing else, goals let others know what they have to aim for to keep up with your standards.

    Effective Goal Setting:

    Take the time to think about what would make you happy, contented and satisfied and about what would
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    motivate you to become a Top 5% Player.

    It’s important to remember that goals are maps; they will guide you towards your success - the more detailed your goal setting the easier it will be for you to reach your destination.

    When you are in the first
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    tage of goal setting you also need to remember two important factors - i.e.

    • The goal must be better than your best yet - but it must be achievable.

    • Goals should be based on productivity not production.

    Keeping these two rules of goal setting fir
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ly in your mind will help you to form and stay committed to what is really important to you.

    Time Yourself - By Months, Years & Decades:

    • Always begin with long-term goals and work backwards. Your long-term goals are probably the most difficu
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    t to set anyway, so if you set those first, you accomplish the tough stuff right up-front.

    • Long-term goals should be five-year projections and three areas you may want to consider when you set them are personal accomplishments, status symbols and ne
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    worth.

    • Medium-term goals are usually three year projections and the same criteria can be used - but again think productivity not production and consider the activity that will be necessary to achieve success.

    • Short-term goals will demand most of
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    your attention and these are usually a twelve-month projection although you can set ‘immediate goals’ which have a 90-day projection.

    You must believe you can achieve all of your goals - otherwise you will not achieve them.

    Setting a Well Balanc
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    d Diet of Goals:

    It is essential to set personal as well as career goals to keep your life well balanced. If all your goals are connected to your commercial life, you will have trouble taking time out for family and friends because you will always
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    be pushing towards the next career goal.

    Remember:

    Work smarter not harder. Setting personal goals gives you a life after business.

    Put Your Goals in Writing:

    Once you have formulated your goals it is time to make your final commitment to t
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    em by putting them down in writing. This is undoubtedly the single most important step in goal setting because until they are inscribed somewhere they are merely wishes and dreams.

    After you have written them down, your mind will start seeking out wha
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ever it will take to make them a reality.

    Remember:

    The moment you start moving forward towards a goal is the moment you start to succeed.

    Setting S.M.A.R.T.E.R. Goals:

    Once you have identified your goals ensure that they are S. M. A. R. T. E. R.
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    .e.

    S = Specific

    Ensure they are not vague but they state exactly what you want to achieve. Narrow it down to the most detailed level you can.

    M = Measurable

    How will you know when you’ve succeeded? Find some way to measure what change has taken pl
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ce. Unless you can monitor progress how will you know if you’ve been successful?

    A = Achievable

    Be realistic, but do aim to stretch yourself. Too low and you will not have a challenge. Too high, can cause demotivation and disappointment.

    R = Relevan
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust


    It is essential that your goals are personally meaningful. Doing it for yourself will make you feel proud and satisfied when you achieve it.

    T = Timed

    Set realistic time targets. Are you able to identify when you expect to have achieved your goals
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    y?

    E = Exciting

    This should ensure that it will stimulate you into action. If it doesn’t you may opt for the “status quo”

    R = Recorded

    Writing your goals down serves to form a contract with yourself. Written goals can be reviewed and modified and y
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    u can carry them around as a permanent reminder or show them to other people.

    In Summary:

    Even though you do not need to set goals in order to reach some level of success, most professionals who fail to set goals reach a plateau and lack eithe
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    the motivation or the direction to go beyond it. They are unable to move upwards to a higher achievement status.

    Part 2 of this article, "How To Create An Achievable Life Plan" follows.

    Copyright © 2006 Jonathan Farrington. All rights reserve


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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