Cases - Business

Most people who buy bananas know that Wal-Mart has the l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

owest price at $.39 per pound. Other grocery stores sell

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bananas at upwards of $1.39 per pound and for those Wal

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

-Mart shoppers well they know who has the lowest prices

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and thus, I say: Attention; Wal-Mart Sales People Stop T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rying to Sell Bananas to Every One. We already know.

In

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fact Wal-Mart sells more Bananas than toilet paper, mil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

k and ride-on lawn mowers both in quantity and per pound

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to their shoppers. With huge displays of Bananas it is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

obvious that they sell tons each day at their Wal-Mart S

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uper Stores. With 160,000 skews bananas are number one a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd that says a lot for the human race, we are all a bunc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h of banana eating chimpanzees with only a slightly larg

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er brain.

But luckily Wal-Mart is smart enough to know

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

what the masses of human beings want and they deliver th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

em to us by the banana loads. If you are a sales person

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or customers service representative at Wal-Mart; no need

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to try to sell us bananas, we already know that you are

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the Lowest Prices on that commodity. And by the way tha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nk you for the all the low prices. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Cases - Attention: Wal-Mart Sales People Stop Trying to Sell Bananas to Every One

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