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  • Cases - Sales 101: Learn How to Collect Your Money

    Getting paid. Isn't that the ultimate goal from each and every sale? It had better be, or you are in the wrong business! Why are you in the
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    selling profession? It certainly isn't the easiest job. It certainly is not a career for everybody, and everyone is not qualified or capable
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    to be in sales. At the core, we are professionals drawn to the potentially high level of earnings available. There are the scheduling freedo
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    s, the new experiences every day, the self-discipline, the interaction with a variety of people, the networking, the fun and so much more th
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    t entices us to be in the selling profession. Typically however, we do not get paid until the customer pays for the goods and services rende
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ed. It is extremely important to make certain that this happens, and in a timely manner.

    Every salesperson has experienced the agony of hav
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ing performed her duties flawlessly up to the point of the customer paying their bill, only to find that there has been no payment made, hen
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    e, no commissions earned. During the last few years, more and more companies have downsized or shut their doors for good, often with outstan
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ing bills to pay. Lawyers, collection agents and sometimes the salesperson herself are employed in the effort to collect funds from delinque
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    t accounts. It is not a role that we find comfortable at all.

    How do we insure that our efforts are rewarded? How can we be certain that we
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    will indeed see our commissions paid in a timely manner, or at all? Although there is no absolute guarantee, there is one technique that wil
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    l certainly reduce or eliminate the incidence of non-payment and no commissions. They key to receiving commissions in exchange for our selli
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    g efforts is in the qualification process.

    Do you really want to sell to just anybody? Do you really want to go out blindly and spend your
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    recious resources attempting to develop an account that will never blossom into a paying customer? Aren't you really interested only in thos
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    prospects who have demonstrated a need for your product or service, who are ready to buy now and who have a proven track record for
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    aying their bills promptly? Sure you are. These are the only type of prospect we should be interested in. When I investigate a new prospect,
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    I have learned that it is critically important to pre-qualify them from a payment standpoint at the same time that I qualify them as a soli
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    prospect, worthy of my additional sales time. It is not sales arrogance being demonstrated, but sales intelligence.

    Spend your time wisely
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    Learn everything possible about each prospect, especially their current financial condition and payment history. In this manner, your selli
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    g time is rewarded by earned commissions, not endless headaches because of deadbeat accounts. It is somewhat akin to getting paid in advance


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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