Cases - Business

How do you keep up with the latest trade show display ideas? If you often attend trade shows and industry exhibits, you know how hard it is to stay ahead of th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e game. Even if you can't afford the latest 30' x 70' pop-up display, it's helpful to see what display system your competitor may be using at the next show.

T

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rade show display association websites can help you keep up with the latest trends. You'll get an insider's view of the industry and stay abreast of the lates

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t events and inventions in the display industry. Some association websites also offer extensive, searchable listings of trade shows.

In addition to industry n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ews and advertising, you'll find many useful articles, educational opportunities, and forums for the creative exchange of ideas.

Some of the best minds in th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

business answer questions like: How do you catch the attention of potential customers in an environment loaded with competing lights, color, and sounds? Once

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you have the customer's attention, what do you say or do to close the sale? Learning from the successes and failures of others is much less expensive than lea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rning on your own, and trade show association websites can give you that competitive edge.

Make sure to visit the following websites:

Trade Show Exhibitors A

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ssociation

http://www.tsea.org/ - Trade Show Exhibitors Association (TSEA) has a mission to be the industry voice for exhibit and event marketing professional

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s. This organization has been active for more than 30 years, providing knowledge to marketing and management professionals who use exhibits to promote and sell

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

their products, as well as to those who supply them with products and services.

This association offers education, advocacy, promotion, communication, service

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, and member-only discounts on a variety of products and services. They have over 1500 members. To decide if you should join, sign up to receive a sample copy

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of their newsletter and tip of the week email. Memberships cost from $250.00 to $675.00.

ExibitBuilder.net

http://www.exhibitbuilder.net/ - This website give

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s trade show display buyers an inside look into the business of designing and producing the latest exhibits. Learn about the latest ideas about lighting, struc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tural design, graphics software, and more from the free articles on their website.

Trade Show Week

http://www.tradeshowweek.com/ - This online trade show 'ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

spaper' will keep you on top of the latest news from the industry. This site also offers an searchable Trade Show directory, which allows you to search by indu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

stry, country, state or province, and date. This directory alone is reason enough to put this site in your browser favorites.

Event Design Magazine

http://ww

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

w.eventdesignmag.com/ - This online magazine caters to the creative people who come up with the latest trade show exhibit and display ideas. Get an inside look

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at the latest designs, technologies and products. And don't assume that you won't find anything that you can use as an exhibitor - one of the latest articles

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

posted on this site gives great ideas for making the most of a bad trade show location. That's information that most of us could use.

Copyright 2006 Jonni Goo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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