Cases - Business

If you're looking to grow your business, then a BLOG is a great tool to add to your tool chest. In this article we will discuss BLOG basics and how you can use them in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your business.

1. What's a BLOG?

What's a BLOG you ask? Well, let me tell you. According to Wikipedia.com:

A blog (short for web log) is a user-generated website whe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re entries are made in journal style and displayed in a reverse chronological order [newest entries are at the top].

So, its really just an online journal or diary that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is written by anyone who wants to tell the world what's on their mind. (Side note: When I say "the world" I really mean it, so be careful what you write.)

Ok, so how

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an this help you grow your business? Great question. To understand the answer you have to know just a bit about how search engines work.

2. BLOGs and Search Engines

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Search engines like Google, Yahoo, MSN and all the others use what they call "spiders." Spiders are software programs that "crawl" the internet looking for new content,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and rank it based on its contents and its relevance to a certain topic. This is all done by some very complex math, but the important thing you need to know is that if

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you write often and/or discuss topics that are getting searched online a lot (i.e. topics in the news), the search engines will consider your site "relevant" and if you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nclude "key words" (popular search terms) in your content, that you know your potential customers are searching for, there is a much better chance that they will actuall

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y be able to find you.

So to recap, my 3 Principles of BLOGging for Search Engines are:

1) Write Often
2) Write Relevant
3) Write Using Key Words

3. What

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

makes a good BLOG?

This is a rhetorical question. The only thing that really matters is the opinion of the audience you are trying to reach. So here are a few tips th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at will help you stay on track.

1. Know who you are writing for a. If your audience is 13 year olds, writing about retiring next year probably isn't going to get you a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ot of return visitors

2. Keep it short and to the point a. 100-300 words is all most people will have the time to read, so keep your articles short and to the point. O

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ver time this will build a great deal of credibility with your readers.

3. Write actionable content a. "How To's" and "Top 10" lists are great. It gives your readers a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ction steps they can take to use your content in their everyday lives. Think about ways to use these to point out how you are different from your competitors.

4. Don't

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be afraid to tell some of your secrets. a. People love to hear about how to make something happen, then they love to pay someone else to do it. Let's be honest, even t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ough you just told me how I can edit my html code on my website to make it stick out like neon lights in a search engine, that doesn't mean I want to do it myself. Just

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

give me a way to contact you to hire you. After all, you just showed me that you are the expert.

5. Allow Comments a. Consider allowing people to post comments about y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our BLOG. In fact, you should be the first one to post a comment after each blog, pose a question or comment to simply getting a discussion started. If visitors are int

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eracting and writing comments about your BLOG, they are actually adding relevant content that the search engines are going to like.

Well, there you have it, BLOG basics

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.cases.org.ua/article/393/cases-Its-In-The-BLOG.html">It's In The BLOG</a>

BB link (for phorums):
[url=http://www.cases.org.ua/article/393/cases-Its-In-The-BLOG.html]It's In The BLOG[/url]

In a work environment, each person contributes unique experiences, values, personalities and perspectives. When managed properly, this mix can result in innovative ideas and a more flexible team environment. If not managed properly, however, the conflict can result in lowered morale and poor performance. Here are some tips to help you manage the inevitable conflicts that arise when people are just being themselves.

Being successful in business in usually based on the general idea that desire for making profits and self-interest are good and moral.

Jetronics India are the manufacturers of connectors and also exporters of ms connectors, MIL Spec Connector, Eletrical Connectors, Coupling Connectors such as Bayonet Coupling Connectors, Circular Coupling Connector and related other accessories.

Tags

Links

Cases - It's In The BLOG

Related Articles: