Cases - Business

Interaction today comes in two ways: human-to- human and human-to-information. As a natural extension of the Information Age, the Interaction Age has come with messaging capabilities and real-time conferencing supp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lementing office productivity. Yet with all of this technology at our fingertips, it is easy to lose sight of what makes essential and productive communication between team leaders and employees. Of particular conc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ern is the kind of communication that focuses on the upward communication that leads to productivity and high performance.

Everyone Has the Skills

At great companies team leaders actively listen to employees. The

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

also actively encourage employees to talk to each other, customers and to their leaders. The good news is that most people already have the skills to communicate to their team leaders; they simply need to apply th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

em to their manager. This is the power of human-to-human dialogue that constitutes interaction. With it employees are able to see the vision for the company and come closer to a sense of ownership in the company in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tiatives. In addition, this new interaction breeds an environment where everyone is on the same page and teamwork, organizational flexibility and eventually corporate agility is fostered.

Getting the Process Down

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Ensures End Results

For employees to communicate effectively, they need to have a broader understanding of their manager’s style and the environment. For example, one manager may need communications provided in an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

“executive summary” format as an overview, while another requires more of the detail behind the summary. In any case, employees need to feel empowered with this understanding to alert their managers when issues, c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ncerns, problems, as well as opportunities arise. Employees who are engaged in the kind of interaction that uses both an understanding of style and a process for communicating effectively create a powerful framewor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

k that produces results and an extremely positive working environment.

Take Jack for instance. Before receiving training on a process for communicating with his manager, he was stymied by what seemed to be impossi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le weekly meetings with his boss Denise. It seemed to Jack that they were always butting heads because of Denise’s constant needling of him for more details. Jack felt like Denise didn’t trust him.

After training,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he learned that everyone has a communication style and that his boss’s style was different from his own. Jack deduced that their weekly interaction was not necessarily negative or a personal attack; it was just De

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nise’s need for more detail. Jack now has a greater understanding of what he needs to do to feed his team leader’s communication need and move the conversation forward with more focus so that they could both reach

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

heir objectives.

Today Jack says, “I actually look forward to my weekly meetings.”

Open Communication Upward is a Powerful Solution

It’s actually pretty simple; when employees are trained on how to communicate u

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

p they are more committed to the organization and naturally ask for more feedback from their team leader. Everyone takes the next step, listening to each other and responding appropriately. The environment changes,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and old problems clear away to be replaced by productive interactivity and passionate employee involvement.

Communicating Up is a program by Vital Learning that can teach your managers, team leaders and employees

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to be engaged in positive interaction. Your training representative can show you how to implement this program that will help your people:

Enter meetings with well-thought out and clearly stated objectives. Clea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rly link objectives that support plans and goals. Move conversations toward questions that focus on understanding gained when your objective is reached. These are just a few of the powerful tools for communicat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng up interaction. Putting your training plan in place to address the Interaction Age will keep the human-to-human communication on track and moving toward productive goals.

Quote for the Week

The newest computer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. – Edward R. Murro

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.cases.org.ua/article/400/cases-Hiring--Communicating-in-the-Age-of-Interaction.html">Hiring - Communicating in the Age of Interaction</a>

BB link (for phorums):
[url=http://www.cases.org.ua/article/400/cases-Hiring--Communicating-in-the-Age-of-Interaction.html]Hiring - Communicating in the Age of Interaction[/url]

Staff turnover can kill a business. Not only does it negatively affect customer satisfaction, but it sabotages productivity, revenue, and the business’s ability to grow.

Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities.

If you want to see a dramatic increase in your sales, start creating or acquiring free bonus gifts to accompany your product or service. Include them and tout them in your salespage and remind your visitors of the great bonuses and free stuff they are getting. Take action now and good luck!

Tags

Links

Cases - Hiring - Communicating in the Age of Interaction

Related Articles: