Cases - Business

Almost all Internet Marketers have a basic idea of what they want to achieve in their careers. They may want to c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lose more sales and earn a higher income.

The process is quite simple.
They craft a targeted lette

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r with a powerful offer and post it on a web page. However, somehow they do not achieve the success they desire.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

br>
Why?
Why is it that intelligent, motivated, hard-working individuals are not achieving the success t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hey deserve? It is because they don't know to sell white space.

They pay all attention to sales letter

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ital elements:

The Headline.
They create a power headline to get the reader's immediate attention

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and create curiosity.

The Body.
(presentation of products characteristics) They create interest and d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sire through answering the question "what's in it for me?".

The Sub-Headlines.
A sub-headline is an one

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

line statement containing a powerful benefit of product. Headlines are very important because they make sales let

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er better structured and charge up the reader.

The Irresistible Offer.
They always offer a strong risk-

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

free guarantee and give a free bonus together with the product.

The Invitation to Order.
Always they fi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nish the sales letter with asking for prospects to order NOW! They do not forget that sales research has s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

own that over 90% of the sales process is based on having a good rapport with the prospect. They build trust and h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ave the best coverage for the client. They write short and use direct statements that cut right to the heart of th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

matter, making everything as simple and direct as they possibly can.

But sometimes they forget to make

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

letter easy to read. Following the desire to offer a full presentation of the product they often put too much in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ide, line after line. Nothing kills more sales than a full solid page of type and the result is a boring letter th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at people will not read it.

The solution is to offer a pleasure to customer's eye using white space acc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rdingly. The easier it is to read your letter or web page the more money you make.

Don't torture your p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

otential customer. Make you letter as "aired" as you can and you will make the most money just selling white space

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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