Cases - Business

Cold calling may now be outdated. People have become defensive to cold calls and not many respond to them anymore. Cold calling is now about rejecti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on, getting rejected call after call until many salespeople, especially B2B salespeople, just get fed up and quit. There are other methods of genera

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing business leads without cold calling, and many of them inexpensive and not too time consuming.

Here is my list of getting more sales leads and s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elling more without cold calling:

1. Create a website and advertise it. In this day and age, there is no reason why a business professional or entr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

preneur should not have a website. Not having a budget for it is no excuse as you can, now, create your own website for under $100. For example, you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can buy a domain name and website building software on godaddy.com for under $100, and that comes with easy to use website templates that anybody c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n use to build their own website. And, advertising is now cheap and easy as well. You can buy first page listings on google.com through Goggle AdWor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ds. For example, if you were a commercial insurance broker in Portland you can buy a listing on Google for just 5 cents a click for the search phras

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

“Portland business insurance.” This means it would cost just 5 cents for each visitor Google brings to your website.

2. A new online sales lead ge

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

neration website is trade-pals.com. Here, it is free to create a professional business profile in any business category and across all major North A

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erican cities. You just create a profile that says what you do, what type of business you want, who should contact you, and why people should contac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t you. If someone sees your profile and wants to do business with you, you will get an email stating exactly what they’re looking for and, from this

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you decide whether you’ll purchase the person’s full contact info (name, address, phone, email, and URL) which is the sales lead. Each email you re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ceive will be from someone that has seen your profile and already wants to do business with you so the sales leads are top quality.

3. You have bus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ness cards… use them; use them in creative ways. Every time I send mail, no matter to whom it’s to, I include a business card. Every time I eat at a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

restaurant, I leave behind a business card. Every time I meet someone new, I offer a business card. You never know if the next person that sees you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

card will require your services. Make sure your business card clearly states what you do.

4. Network at business functions and trade shows. Again,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bring business cards.

5. Create a free classifieds ad on craigslist.org. Craigslist is the biggest classifieds ad site on the internet and every d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y thousands, if not millions of people visit the site. Classifieds ads on the site stay posted for 45 days, so you only need to create an ad every 4

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

5 days. The best part is, these ads find there way into Google’s search results so make sure your ad has keywords that your clients may be searching

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Payroll records have to be retained by every business on current and past employees, but which records, for how long?

Even the best intentions in measuring customer satisfaction are subject to problems along the way. Temptations to avoid are: Complacency
Analysis paralysis
Doing nothing with the feedback
Failing to listen to your experts
De motivating employees

Every piece of material your nonprofit produces has the potential to be a vital part of your marketing agenda. Now here's a brilliant and very low cost way to make that piece of marketing communication work two, three, even four different ways at once while also serving as a catalyst for viral marketing.

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