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Cases - Two Magic Words that Can Boost Your Business
It’s one of the first things parents teach their children to say. You were probably taught this as well, I know I was. So why do we, as adults, forget to do it so oft According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product en in business? Simply saying these two words: thank you. You may be thinking that as a business owner you have so many other important things to do that saying thank ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in isn’t a top priority. Possible reasons you don’t say thank you often enough: - You’re too busy - You believe it isn’t necessary - You don’t think to do it ( lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. or you forget) - You think saying thank you is only for the big things - People rarely thank you, so why should you bother There is actually no down side to here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe aying thank you. Think about it, can you remember a time when someone thanked you for something and you didn’t like it? We humans crave acknowledgment and feel valida d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ed when we receive it. Benefits of saying thank you: > People feel appreciated, respected, and valued > People get to share in the success they helped you achieve > ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc People feel acknowledged for what they do for you > People may help again knowing that it is appreciated > People remember who thanks them (and who doesn’t) One tip easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi please don’t say thank you as a ploy or strategy to gain something, only do it if you really mean it. Sincerity is an integral part of being thankful and if your than nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically you isn’t sincere, it will show. Say thank you because you want to and don’t hope, or expect, to be thanked in return. It’s not about keeping score. Here are some i and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ deas about who you can thank: * Clients * Prospects * Colleagues * Partners * Anyone who helps you with your business So what is a good reason to say thank you? ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi his is up to you and varies for each person. You can thank someone who: - Buys something from your business - Gives you an interesting introduction - Refers you to ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a client - Gives you new ideas - Shares valuable information with you (articles, websites, books) Saying thank you doesn’t have to cost a thing and it’s easy to do. dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod If you want to, you can spend a little money and give a small present. Ways to say thank you: * Simply say the words, thank you, on the phone or in person * Send an cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin -mail * Send an ecard * Send a text/sms message * Send a brief note by post * Give (or send) a small gift The most important thing is that you do it so don’t let t tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen e method get in the way. Of course it is always nice to thank people in a timely way and it is never too late. Do you know the expression, “better late than never”? t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel If you are thinking about someone who helped you with your business and you wish you would have thanked them for it, do it now. When you thank people you are showing y ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ur gratitude. This is an indirect bonus for you because feeling grateful feels good. Saying thank you acknowledges the person you thank, benefits your business, and i y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products rewarding for you personally. It may be difficult to measure exactly how saying thank you affects your business and I promise you, it does make a difference. The res . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ults may not be immediate and remember don’t expect anything. Just trust that ‘what comes around goes around’ and what you give out comes back to you in some way. Say elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ng thank you is a habit and simply requires you to notice, and then acknowledge, the nice things people do for you and your business. Who can you thank today? (c) 200 tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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