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Cases - Email Etiquette: 7 Tips for Better Communication
Working for yourself is a little different than working for a company. You can't rely on HR to take care of the details. You're not going to run into someone in the break room where you can say, "Hey di
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d you get my email?" You have limited chances to communicate with your clients and collaborators, so you want to be as clear as possible. Here are some tips on proper email protocol that will help foste
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
your business relationships and help people to remember you as an exceptional communicator!
1. Read the other person's email several times before writing your reply. Sometimes in our hurry to g
1. Read the other person's email several times before writing your reply. Sometimes in our hurry to g
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t things done, we glaze over important details and miss the message. Are you asking questions that someone already took their precious time to answer the first time around? Did you MISS their questions
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
that require a response? Slow down, take your time, be thorough! Your clients will be glad for the specialized attention and great service.
2. Always include contact information at the end of your e
2. Always include contact information at the end of your e
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ail. Even if you've talked to this person a thousand times before, they'll always appreciate easy access to your full company name, email address, phone and fax number. You want referrals, right? Th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nk of how simple it will be for them to pass along your info to a new customer if it's right before their eyes!
3. Never assume that someone doesn't know something. Sure, you're a storehouse of
3. Never assume that someone doesn't know something. Sure, you're a storehouse of
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
handy information, but it's a little arrogant to assume that no one else on the planet knows what you know. If you want to offer an impromptu tutorial, great. But do tack on a friendly intro such as: "M
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ybe you already know this but," or "Ever try such-and-such?" If they haven't, they can say, "No... but thanks for the new ideas!" If they have, they can respond with an enthusiastic, "Yes I have, and I
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ove it!"
4. Always let your colleague know that you've received an important message, and inform them of when you intend to respond. Example: "Thanks for sending the contract; I'll look it over
4. Always let your colleague know that you've received an important message, and inform them of when you intend to respond. Example: "Thanks for sending the contract; I'll look it over
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
his weekend and get back to you by Monday evening at the latest." Even if you're incredibly busy and not sure exactly when you'll be ready with an answer, don't leave anyone hanging indefinitely. For al
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
l they know, you never got the email!
5. Include the original transcript along with your reply. Imagine getting an email from your client out of the blue that says: "Yes, I totally agree"--and n
5. Include the original transcript along with your reply. Imagine getting an email from your client out of the blue that says: "Yes, I totally agree"--and n
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
thing more. HUH? Avoid the confusion of a delayed and incomplete reply. Instead, leave the original remarks in so you can trail the path of communication! If the conversation is lengthy, you may want to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
copy a snippet from their email, add a response of your own in a different font or color, copy another snippet, so on and so forth. This ensures that you won't miss any questions or remarks that require
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
further comments.
6. Utilize your subjectline. The subjectline is there as a handy reference, so be consistent. Let's say you're sending a draft of web copy. Choose a naming convention, such as
6. Utilize your subjectline. The subjectline is there as a handy reference, so be consistent. Let's say you're sending a draft of web copy. Choose a naming convention, such as
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Web Copy Draft 1, and stick with it. Your next draft should be named, Web Copy Draft 2 using the exact same punctuation and capitalization. Why? Because you'll be able to sort your emails later on and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
xtract what you need when you need it.
7. Know when the conversation is over. We're all busy, so as much as you want to be attentive to your client's needs, you don't want to pester them incesse
7. Know when the conversation is over. We're all busy, so as much as you want to be attentive to your client's needs, you don't want to pester them incesse
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ntly, either. Suppose you've already had five or six email back-and-forths. All relevant points have been made and you're dwindling down to "Thanks alot" - your cue that This Conversation is Ending. If
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hey say, "OK, thanks-- I'll be in touch," don't reply with "Great! When?" Just let it go until next time.
Email is a handy tool that can make or break your professional relationships. Use it to your ad
Email is a handy tool that can make or break your professional relationships. Use it to your ad
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
antage with clear and concise correspondence. If you do, you'll be sure that clients and colleagues alike will regard you as an excellent communicator!
Copyright 2005 Dina Giolitto. All rights reserved
Copyright 2005 Dina Giolitto. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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