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Substantial opportunities for increased sales and profits are missed by not seekin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g out and implementing joint ventures.

Strategic alliances also create value for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the customer and save money and build future relationships for the partners.

They

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

don't have to be complicated, and they can be negotiated and launched quickly.

F

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

irst, a quick and simple example. A bank that sends its statements out each month

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is approached by a ski resort. The resort offers an exclusive introductory discoun

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t to the bank's clients. 1. The bank gets to look good by offering something of va

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lue to their customers at little or no cost to the bank. 2. The customers save mon

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ey and hopefully become long-time customers. 3. The resort gains exposure and pote

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ntially new guests--with no mailing expense.

That's called a triple win.

All it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

takes is a little imagination and the commitment to make it happen. The potential

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is substantial.

And they're fun. They provide some diversity and variety that mak

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es work more interesting.

Begin with giving more than you expect to receive. What

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can you offer another company? What can the other company provide that you don't

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have--or would be expensive to obtain? A little brainstorming, some planning and s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ome follow-through, and you can easily create a profitable joint venture.

Do it o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nce, fine tune it, and then do it again with the knowledge and experience you've g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ained.

The possibilities are endless.

The joint ventures you don't seek out and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

execute represent huge sums left on the table.

Put together a project team this w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eek. Generate ideas on how and with whom you might partner. Create your triple win

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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