Cases - Internet and Businesses Online

“Do you Blog?”

This seems to be the new question that is popping up in business and social circles around town, across the country and throughout the world. A year ago almost nobody, except those who were reall

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y hip, had heard of blogs, and now they are one of the hottest topics on the internet.

What is a blog? A blog is a reverse-chronological log that is hosted on the web, or also called a weblog (blog for short).

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

It can be either formal presentation or a random connection of thoughts. It can have posts from one author or many. There can be open commenting from the general public, or strictly just snippets from the blog

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

’s owner. Individuals, companies and political pendants now have blogs, as they are a very easy tool with which to communicate to a wide audience via the web.

Before the 2004 presidential campaign I had never h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ard of blogs (I guess I am admitting that I am just not terribly hip). During the campaign both Republican and Democrat supporters began to break news (and some fake or fabricated news) on blogs. A lot of infor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mation on the Swift Boat Veterans issue and the CBS Memogate stories were put into the public domain, not by the established news media, but rather by the bloggers. For better or worse, these blogs on both sides

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of the political isle were widely read and they themselves were one of the big stories of the 2004 election.

Following the November elections, the term blog (or is it “blawg”?) has started to become a household

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

term. I would regularly hear people talking about friends who were “blogging” their vacation, or corporate CEO’s who interacted daily with customers via the “company blog”. In March I attended a marketing semin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ar on blogging. At the start of the program they surveyed the audience about blogs, and most participants, like myself, had never read or written a blog.

That was when I decided I wanted to figure out why someo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ne would blog in the first place. Since I am a frustrated wanna-be writer, I decided to give blogging a try. I am releasing my first book this summer, Some Assembly Required: How to Make, Grow and Keep Your Bus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ness Relationships, and decided that if nothing else, a blog was a good way to help search engines, like Yahoo! and Google, find my website. With this in mind, I decide to make the topic of my book, networking a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd business development, the theme of my blog.

Thus Some Assembly Required - The Business Development / Networking Blog was born in March of 2005.

Since my book was not due out for another four months, and beca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

use the blog was just and experiment, I decided to keep it a secret. I wasn’t looking for any publicity, nor did I care if anyone read my posts. This was just an exercise in regularly writing articles on a topi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

c that I know something about. The benefit was that linking my articles to my book’s website, it quickly succeeded in the goal of helping the search engines find the book’s main page.

But then it got interestin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. The more I researched how the blogosphere operated (blogosphere being the cyber world of those who blog), the more I realized that there is a whole blogging community. I discovered that one of the things blog

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gers do is to create links from their page to the pages of other blogs that they respect and read. I had uncovered many other business, marketing and sales oriented blogs that I began visiting, and linked to the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

se pages from my blog. I also installed a piece of software counted how many people visited my blog. At first there was just one per day, and that was me. But then I started noticing the count was rising. Thr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ugh my participation in the blogosphere, people were finding my blog and reading my posts. A couple of bloggers would quote my posts and link to my page. I started to receive emails from people who praised my wor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k and then people I did not know began to pre-order my book.

Now there are regular readers of my blog. I was at a cocktail party recently and was introduced to a local entrepreneur who, upon hearing my name, sta

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ted; “Oh, I read your blog!”. Wow. I will admit, that was a very flattering.

Like the fax machine, cell phone, home computers and the internet, blogs are not a fad. The future is here and it involves blogging

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.cases.org.ua/article/58771/cases-Bloggedy-Blog-Blawg.html">Bloggedy Blog Blawg</a>

BB link (for phorums):
[url=http://www.cases.org.ua/article/58771/cases-Bloggedy-Blog-Blawg.html]Bloggedy Blog Blawg[/url]

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Recently, a young lady complained to the Founder of an Online Think Tank about over regulation of small business, as she was a successful small businesswoman. She also said that the lawsuits were getting to be ridiculous citing many recent atheist lawsuits about such things as; Nativity Scenes in Public Parks and the Pledge of Allegiance in Schools. Further she noted the unbelievable lawsuits of those who ate fast food and slip and fall lawsuits.

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