Cases - Internet and Businesses Online

Cyber Monday refers to the first Monday after the Thanksgiving weekend in the United

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

States. This is supposedly the biggest online shopping day of the year. But is it?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

A retailer I work with had their best day of the year so far on the Monday after Tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nksgiving, 2005. But does that make it Cyber Monday?

It turns out that this particu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ar retailer historically has done as much as 2-3 times more revenue per day over the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

2-3 weeks following Cyber Monday.

BusinessWeek this down in an online column publis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hed on November 29, 2005 called Cyber Monday, Marketing Myth:

Contrary to what the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ecent blitz of media coverage implies, Cyber Monday isn't nearly the biggest online

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

shopping or spending day of the year. It ranks only as the 12th-biggest day historic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lly, according to market researcher comScore Networks. It's not even the first big d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y of the season.

For most online retailers, the bigger spending day of the season t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o date was way back on Nov. 22, three days before Black Friday. What's more, most e-

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ailers say the season's top spending day comes much later, between around Dec. 5 and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Dec. 15.

Why the December 5th to the 15th?

1. We procrastinate,
2. But we re

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lize online orders have to be shipped.

What can you do to take some stress out of y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur online holiday shopping?

1. Make sure you're ordering products that are in stock

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.
2. Choose expedited shipping
3. Work with retailers who provide shipping

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tracking numbers, so you can pick up on any shipping snafus.
4. Work with credi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ble retailers. Merchant ratings on sites like Shopping.com could help you determine

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ho's credible in addition to the major online retailers.
5. Don't procrastinate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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