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We all remember the days when we opened our email accounts for the first time and then felt so special whe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n we received emails from people we did not know. If you were anything like me, you probably spent hours o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ening emails, just to be sure that you did not miss out on an important message all the while getting lass

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed into purchasing things I did not know I even wanted.

As years went on, somehow getting on other people

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s lists was easier than bringing the sun up every morning. Inevitably I, the reader, became slowly sucked

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

into joining new marketing programs and purchasing new tools. The newfangled 'one time offers' take more

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ill power than most people have, to say no. Never mind reaching a 2nd page where the one time offer is now

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at half price. It seems that the credit card never gets put back into its slot.

Is email marketing a good

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

thing?

If you are currently already committed to marketing a program, having your time diluted with exter

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

al offers like more marketing materials, more software and webinars means you have less time to devote to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he program you have spent good money on. And time does equal money.

The more time you spend reading sales

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

letters, visiting sales pages and purchasing new marketing products, the less time you are spending promo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing your own business, which you have promised your internal partner that you were committed to it when yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

first joined.

The solution is simple. Do not sign up for more autoresponder series. If that is not possi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

le, then sign up for the report you can not live without , read it and then hit the unsubscribe button. Th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s will free up your time, will make you more productive and success will come sooner.

One tip I use when

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

become distracted with email offers, is to get out my copy of 'Science of Getting Rich' and refocusing. I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

become instantly more productive.

You can do it. You can break the habit of clicking on those email offer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. Every day, hit one of those unsubscribe links and just see how empowered you can feel. Or just wait a fe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

weeks and you will more than likely find the program/book/software being sold on an auction site for less

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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