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No doubt you have seen an increase in the amount of audio and video marketing on the internet in 2007. There are many effective uses of audio w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hich include:

Podcasting
Audio e-books
Audio greetings on web sites
Music
Audio narration (for audio learners and vision im

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

aired)
And others

So when we see an audio increase … what is the actual “net” result? (no pun intended)

Some of the good that has come ou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of this is a decrease in cheesy auto-loading MIDI music files. Although this was common in the late 90’s, it was never a “cool” element in web

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

development, or in internet marketing.

Another advancement is that internet marketers who promote their products via “long copy” sales pages ca

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

now deliver their message in a more personal way.

Have you ever gone to a long-copy web site and scrolled past all the details just because th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re was so much reading? It happens often. Typically we want them to “cut to the chase” and be brief!

Internet Marketing is rapidly evolving.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

And perhaps those long text-based sales copy pages will soon be a thing of the past. While audio itself is not new … the trend of great soundin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

audio in many aspects of internet marketing, is growing FAST.

Also on the “good” side of audio … audio is a passive medium. You can actively

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

isten to a recording while still being focused on a second task such as driving, doing paperwork, or playing a game of solitaire on your compute

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. (Reading requires more focus.)

Creating audio also forces the developer to critique their work further (with a higher level of proofing) prod

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uces better quality COPY or CONTENT for the consumer.

Now while we have all these positives there are also negatives.

For example, a quality a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dio takes more time to create than text. So internet marketers have to spend more time on their own marketing efforts.

Another drawback is tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

since the average person doesn’t have a recording studio in their home, they might shy away from audio entirely. There are other reasons (shy)

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

marketers aren’t yet adopting audio which also might include confidence (or lack of it). Since public speaking is one of the top fears of most p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ople, recording your own voice might be completely out of the question for some of us. Some people also don’t like the sound of their own voice

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or perhaps English isn’t their first language.

But these reasons don’t have to hold back successful internet marketers. With the explosion in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

podcasting and other forms of internet audio, there is also a growth in service providers to meet this need. This includes everything from roya

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ty-free music backgrounds, custom narrations, to new hardware and software designs to meet the need of consumers.

So even if you aren’t able to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

produce your own audios, professionals are available to help you get the job done quickly and affordably.

Early adopters are always the winners

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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