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Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a rea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lly easy way for a webmaster to share their news and information stories to the world wide web.

Up until recently, RSS feeds had very few options for making money w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ith them directly. Of course having at least one RSS feed on your website content will certainly build the relationship you have with your website visitors which wil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

result in more sales for your company, making direct money from syndicating your RSS feed wasn't possible until recently.

Is Putting Advertising in RSS Fee

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ds a good idea?

There is risk to placing advertising in an RSS feed. Your visitors are being bombarded by spam in their email boxes on a daily basis. Every

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

here you go online you run into advertising in many different forms. Is it really a good idea to put Advertising in an RSS feed?

I think it is and here's why. The i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nternet is the greatest source of information that any of us have access to. Much of this information is free. The problem is, it takes real effort not to mention kn

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wledge to get that information online in a useful form. People and organizations that are good at doing this deserve to be compensated. If advertising in all forms w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

as somehow able to be banned today on the internet, tomorrow, the amount of quality information available for free online would drop dramatically. In order to try to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

earn a living, most content providers would immediately have to seek some form of compensation online.

A right way to add advertising and a wrong way
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g>

Even though I'm in favor of seeing advertising in RSS feeds, I think that there has to be great moderation in the approach you use. If too many items in the RSS
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
feed are advertising, a user will simply unsubscribe themselves from your feed. You would also have to be concerned about webmasters who pick up your feed. If you do
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
't provide enough quality content in your RSS feeds, you'll find it very difficult to get anyone to syndicate the RSS feed.

I would suggest that you keep your adver
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tising to less than 20% of your feed. That would mean that in an RSS feed with 10 items in it, you have no more than 2 items that are advertising. I can see this num
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
er though getting dictated by the likes of Google and other advertising agencies.

The advertising must add value to your visitor

The advertising w
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ill need to look like a news story in order to be successful. If it is simply tagged as advertising, the click through rate will most likely be horrible. At the same
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
time though, the link will need to be truly useful for someone looking for information on that particular topic. If you have a feed on maintaining a vibrant garden a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nd the advertisers' link is about being computer parts, this would very much turn off visitors and webmasters alike. Companies like Google though have become pretty
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ood at targeting their advertisers to the context of the page or content so I don't see this as a big problem when using these services.

Should you add advertising
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
to your RSS feeds? Yes, but be cautious about it. RSS feeds are truly useful to your overall marketing goals even if you abstain from putting any advertising in them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Cases - Advertising in RSS Feeds: Are we risking disaster?

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