Cases - Business

With a busy schedule and clients to serve it is sometimes easy to make a decision not to attend live events and conferences as they can be seen as a drain on your resou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rces.

However attending live events is a great way to connect with potential clients and even joint venture partners.

So here are 10 steps to leverage your attendance

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at live events:

1. BE PREPARED – before you attend the event, review who might be speaking or attending the event that you would like to make contact with. Consider se

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ding them an email prior to the event and express an interest in meeting up at the conference or event.

2. DRESS FOR SUCCESS – make sure that you know the dress code f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or the event so that you can dress appropriately. There is nothing more uneasy than being at an event and feeling uncomfortable in what you are wearing. If unsure it is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

better to be more formal than casual.

3. BE ON TIME – arriving a little early is a great way to make sure that you have time to meet the event organisers. They are lik

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly to be busy so you might even want to offer your assistance. Event organisers are a great resource to help you connect to other people you plan to meet.

4. MIX AND M

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

INGLE – many people attend events with other people they know. Be sure that you do not stay with the people you came with. One of the powerful aspects of attending live

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

events is not just to learn from the speakers but to meet other attendees.

5. COLLECT CARDS – always, always remember to take your business cards with you to the event

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You goal however is to connect to others and be sure to get their business card. Then you have their contact details so you can follow up with them after the event.

6

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

TAKE NOTES – from time to time you may find some of the content not as relevant to your needs. But who else could benefit from the information being shared. Could you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

create a summary of the key points and share them with your clients or network contacts.

7. LUNCHTIME LINKING – a great place to connect with people is over the lunch

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reak. Do not be afraid to join a table of people you do not know. Be engaging but do not commandeer the conversation.

8. SPEAK TO THE SPEAKERS – just because someone i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on the platform speaking does not mean that they are setting themselves apart from the crowd. You can be sure that they would welcome connecting with you – perhaps eve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n for you just to say how much you enjoyed their presentation.

9. BE ALCOHOL AWARE – many events may start or end with a drinks reception as a great way to connect peo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le. Do however be aware of what and how much you are drinking. You want to make sure that people remember you the next day for the right reasons!

10. FOLLOW UP – make

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ure that you plan time in your calendar before you leave for the event to put what you have learnt into action and to follow up with the people you met at the event. Th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at way you will realise a return on your investment of attending the live event.

YOUR ACTION STEPS:

1. Review what live events are taking place that would be relevant

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for you to attend either to build your network or to enhance your expertise in your field. Plan to attend one live event in the next 90 days.

2. Take note of the 10 st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ps above – perhaps even copy the 10 steps into your calendar as a reminder of 10 actions you can take to ensure you leverage the power of attending your next live event

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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