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  • Cases - So What is SEO, Anyway?

    You've no doubt heard a little (or a lot) about SEO. Chances are, not all of it has
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    been very clear. Hopefully this article will shed some light on the subject for yo
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    . You'll note that it's a very short article (in fact, article may not even be the
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ight word for it); that's because, in principle, SEO is really quite simple...

    SEO
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    stands for Search Engine Optimization. Basically, it's the art of increasing your s
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    te's search engine ranking (in the natural search results - not the paid listings d
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    wn the side, like Google AdWords).

    There are two main steps involved:


    1. <
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    trong>Tell the search engines what your site is about, so they know what s
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    arches it should appear in. This is commonly referred to as 'on-site optimization'.
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    Your site needs to be search engine-friendly so that the search engines can access
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t properly, and you need to use the right keywords in your HTML code and in your co
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    py. Generally speaking, 'on-site optimization' - by itself - won't increase your ra
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    king much, if at all. But it's a necessary first step.

  • Prove to t
  • cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    e search engines that your site is important in its field (i.e. most relev
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    nt). There are millions of sites out there; only one can be first in the search res
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    lts. At the moment, the search engines figure this out mostly by counting the links
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    TO your site, and considering where they're from. TIP: Think of the Internet as a b
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    g election, where every site is a candidate and every link TO a site is a vote for
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    hat candidate. The candidate (site) with the most votes (links TO it) wins! (Of cou
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    se, not all links are equal, but that's a discussion for another day...)

    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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