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Search engines are responsible for almost 85% of all information researched online. That means if someone is looking for a product or service you offer, they will begin by typing a keyword or keyword phrase in a search box. Although there are thousands of search engine companies operating online, there are a select few that you can not afford to overlook. This article will give you some background information o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n the top 6 search engines.

The Key Players

There are countless search engines driving traffic to business websites. Most are small, targeted and growing, while others have large, broad and loyal audiences.

Just six search engines control the majority of queries on the Internet including Yahoo, Google, Ask Jeeves and AllTheWeb. Other search sites compile the results from multiple engines into all-encompassin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

SERP’s, such as Dogpile. The Open Directory Project or DMOZ, is a non-commercial directory focused on human-editing and free inclusion.

Traffic Facts

The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)

Yahoo 301,800 reach per million Internet users
Google 170,650 reach per

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

million Internet users
Ask Jeeves 6,905 reach per million Internet users
AllTheWeb 1,070 reach per million Internet users
Dogpile 1,485 reach per million Internet users
DMOZ 1,880 reach per million Internet users

Yahoo touted the “life engine” in their latest ad campaign, Yahoo search engine actually began as a simple project by two men, David Filo and Jerry Yang, in Jan

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ary 1995. During their studies at Stanford University, Yahoo was their way to catalog and organize Internet bookmarks. Soon the project grew, as the Internet grew, gathering interest from visitors who added Yahoo to their own bookmarks and revisited often to find new additions.

Today Yahoo is the top ranked, highly trafficked website on the Internet. Word of mouth grew into what is now a publicly traded compan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Yahoo listing is as important as that in the phone book.

Before submitting to human-edited directories, prepare a business description no more than 25 words in length using two to three key terms that may be used to find the website. This description should exclude marketing language and superlatives.

Google

Google, named for the term which represents the number 1 followed by 100 zeros, was founded by Larr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y Page and Sergey Brin, two men who met at Stanford University graduate school studying computer science in 1995. Together they collaborated on a search engine called BackRub. After much investment seeking and technological experimentation, Google.com open in a garage in September 1998 in Menlo Park, California. Google search engine handled more than 100 million search queries a day by the end of 2000.

In Febr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ary 2002, Google launched Ad Words, a self-serve cost per click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brings Local Search and Gmail, as well as a public offering under the ticker GOOG.

No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinki

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g milk.

Ask Jeeves

Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. Its syndicates search technology and advertising units to a affiliate partner network including Excite, Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline, iwon.

A butler inspired by the books by English writer P.G. Wodehouse characterizes the Ask Jeeves brand. Th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e website began as a question and answer service - the users ask a questions and an answer is generated. With an editorial staff building each question and answer scenario, the answers often didn’t add up to the searcher’s actual intent. After the dot com crash, stock dropped to under $1, yet today performs in the $30 range due to heavy restructuring, cuts and a quality search focus.

Ask Jeeves search engine b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gan as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allow quick web page previews.

Submission to Ask Jeeves is managed by ineedhits.com. Submission includes 12-months on the ask.com and Teoma’s U.S. ind

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

x including Excite, MyWay.com, Hotbot.com, iLor, lxquick, Search123.com, Metacrawler, MySearch.com and Mamma.com. Each listing includes weekly page refreshes, 7-day inclusion and detailed click-through reporting. Pricing starts at $30 per URL and $18 for each addition.

AllTheWeb

A Overture Services business, AlltheWeb’s index (provided by Yahoo) includes billions of web pages, as well as tens of millions of P

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

DF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.

AlltheWeb search engine is powered by FAST and considered by some as a likely candidate to exceed Google’s success. The search engine’s strongest asset is fresh information, re-indexing sites and remo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing broken links every 7-11 days. AllTheWeb is also know for its SafeSearch filtering option that removes offensive content from SERP’s.

Dogpile

“With one single click, Dogpile fetches the best results from the combined pool of the best search engines - instead of results from just one single search engine.

And Dogpile search engine makes it easy to refine your search so you can find the most meaningful resu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts right away. No wonder it’s the “Top Dog” of the search industry.” - Dogpile

Dogpile was developed in 1936 using innovative metasearch technology to find results in many leading search engines including Google, Yahoo, Ask Jeeves, About, FindWhat, LookSmart and more. All results are combined into one comprehensive SERP. Dogpile is currently owned and operated by InfoSpace, Inc. They brand the business on Arf

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ie, their signature dog logo.

Dogpile, like other search engines, allows data (or keyword), image, audio, multimedia, news and shopping searches.

Though a met search engine pulling information from all other major search sources, website owners may also submit to the DogPile database directly. This listing includes DogPile, Verizon, WebCrawler, NBC and MetaCrawler.

Open Directory Project (DMOZ)

“The Open Di

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ectory Project is the largest, most comprehensive human-edited directory of the web. It is constructed and maintained by a vast, global community of volunteer editors.”

-DMOZ.org

The Open Directory Project is an Internet resource hierarchically arranged by subject - from broad to specific. The ODP is maintained by editors that evaluate websites for inclusion in the directory. All submissions are subject to ed

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tor evaluation.

ODP does not consider itself a search engine and, in that light, is highly selective. Not all sites are accepted. The goal is to make all information provided by the database as useful as possible, not to simply include all sites on the Internet or serve as a promotional tool for businesses.

To assist editorial discretion, ODP has policies for submitting sites for consideration. They may rejec

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t, delete or edit submissions that violate their policies or that they do not want included. The ODP also rejects, deletes or blocks sites possibly associated with a user violating their policies.

Needless to say there are far more aspects to marketing to the top 5 search engines than I can cover in this article but the information provided here should give you a good insight into understanding how important i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is to submit your web site for inclusion in these search engines.

Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn’t happen overnight.

So, Good Luck, Make Money and Have Fun Doing It - Shirley Kell

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The growth of your business is not a race, instead it's a marathon. Learn what you need to prepare for your own business growth marathon.

Each of these approaches dovetails well with the two major approaches you can take when defining the identity of your business. You can either emphasize your professionalism, your affluence, and the proven success of your business, or you can emphasize your innovation, your creativity, and the fact that you bring something new to the table. Either approach is valid, but which approach works best for you is something that only you can decide. If you choose to design in order to impress, then your design options are limited to traditional effects, but within those limits you can create a business card whose elegance is its own argument for prospective clients. Some interesting design ideas include varying your paper stock, varying your typeface, or even including some complicated printing ....

The simplest trick to ensure your marketing communication plan is adopted and utilized is to make it simple. Comprehensive, but simple. This article walks through the key considerations of a solid marketing communication plan.

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