Cases - Internet and Businesses Online

As we all know, information is what attracts visitors. A friend of mine told me something interesting and I would like to share it with you: "Content, Vladimir, is the KING!"-

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Right you are, mate!

Reality, go and check! Type something in a search engine like Google, Yahoo, or whatever. Search on a specific topic. Search engines count on content when

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

displaying results. Again... "Content is the King!".

That's why, the next thing you should do is to start thinking of the topic of your website when you want a new one. Let's c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ncentrate on the topic, by asking you a simple question... "What's the main topic which BEST describes your website?"

Here's the John example: John is selling gardening tools.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Well ...for John, the main topic of his website is "gardening". The reason I'm asking you to find a word which best describes your website is because search engines nead a reaso

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n to read the content, index it, and display it in their search results.

We'll try together to provide a good reason for each search engine, like John did. When people search f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r the "gardening" topic, they find John's website. Isn't that clever?

The content will directly relate to your topic. That's why the search engines will need a main keyword to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

show your website in search results. Let's give 'em a good reason to list your website on their first page of search results!

Our John, has chosen his main keyword: gardening.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

You should think of a good one, too, which best resembles your website's content. Let me give you an example...

Google declared last year that they had over 250-300 million sea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ches per day. Well, don't belive them, other experts suspect the number is much higher.

If you come up with a good keyword for your website, you'll get a lot more visitors cons

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

idering those big numbers from statistics. So, now you have the topic. John had one too - "gardening".

Let's say someone wants to find some articles about gardening. Because Jo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hn was smart, he put some articles about gardening too. He wanted to share his knowledge with his visitors. It's a powerfull marketing strategy which attracts visitors. Now

Joh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

promotes his gardening tools inside his articles. But, in the same time, search engines consider that John's web site is about gardening, and because of those articles, they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

give more importance to this particular website and display it higher in search results.

The importance of your website for any search engine will increase if you put a little

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bit more information about your chosen topic.

Simply put, it's important to find a keyword which describes your business.I'll give you a bonus before the ending of this article

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.. you'll thank me later.

Yahoo, a respectful search engine provides us a tool to see how many searches were made last month, here is the link:

http://inventory.overture.com/d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

/searchinventory/suggestion

By using this tool you can find a list with the number of searches during last month on a particular topic.

Google, the most "en-vogue" search engi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ne these days, also has a unique keyword study and research tool, you can find it here:

http://www.google.com/webhp?complete=1&hl=en

This is a "real time" application which di

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

plays keyword suggestions and the number of web pages regarding the topic you're interested in.

Before closing: today's homework is thinking about few important keywords for yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur web site. When you're completely satisfied with your choices, write them down. It will be a lot easier to choose the best one from your list.

All the best... Vladimir Gheta

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It seems that every manufacturing company is now trying to adapt the Lean Philosophy, invented and mastered by Toyota Corporation. Lean manufacturing has also spilled over into non manufacturing industries. Unfortunately, many companies don’t completely understand the true meaning of Lean Manufacturing. Lean Manufacturing, simply put, is “continuously improving your processes to eliminate waste”. This sounds simple, but many companies will fail to become truly Lean because they don’t have an environment to implement and maintain Lean.

As a business owner would you/or do you, allow your staff to send out company quotes, mail outs, or even general correspondence on a plain piece of paper - or not on company letterhead?

As selling is really a DIS-qualification process, so is finding and eventually purchasing a business. Have a purchase plan and refine it along the way!

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