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Understanding exactly what elements need to be in place to satisfy the hunger of the Google algorithm is an on-going process fuelled by the s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

peculation of a thousand SEO forums, each looking for the fabled Golden Key that will unlock the doors to page rankings only ever spok

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en of in hushed tones.

The reality of the situation is that much of what happens behind the closed doors of Goggle is already understood.

A

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

quick search of this site will reveal all of the on-page elements that are now thought will assist a site in reaching the top of the Goggle r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ankings for any particular keyword or phrase.

Additionally the importance of off-page elements such as one way in-coming text links from rel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vant and related sites with a good page rank are equally discussed infinitum.

What are rarely discussed are the technical factors thought to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be used by Google as part of its analytical ranking process.

These are thought to play as big a part in the process as the on-page factors

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd may in fact supersede them as Google steps up its anti-spam campaign.

Ask yourself or the poor devil responsible for your search engine m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

arketing the following questions, and then reflect on why your search engine page rankings are not as high as you would like:

1) Is your dom

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in name registered for at least ten years or is it registered for a year or two like all the other keyword rich spam sites with their multipl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e doorways?

2) Is your site located on an unique IP in a clean neighbourhood or does it share an IP range with that foot fetish link farm th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at Google loves so much (or not as the case may be)?

3) Is your server red hot with a delivery speed approaching warp speed nine or does it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hug along at Zimmer frame speed one?

4) Do you hide all of your CSS style sheets and JavaScript in remote files or do you live them on the p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

age and hope that the robots can be bothered to pick up that first piece of keyword rich content at line 987.

5) Is your index page lean and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mean like Tyson circ 1986 at well under 20K or is a William "The Refrigerator" Perry home page at somewhere around 75K?

6) Does your CMS rew

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rite its page urls so that they are user and search engine friendly or does it spew our page urls that are longer than a sleeping Tom Cruise?

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

7) Does your Robots.txt File invite search engine robots in like a long lost friend or is it the new Berlin Wall around your keyword rich co

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ntent?

My hope is that this slightly tongue in check article furthers the understanding that key elements of any search engine optimisation

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ampaign are technical in nature and that an overall holistic view needs to be taken if you are to reach the promised land that is Google Rank

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing No.1

Please feel free to reproduce this article but please publish in its entirety and with the resource box and all live links included

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is that time of year when all professional and dedicated sales professionals should be focusing on what they want to achieve next year. Having said that, most people, and I would estimate 80%, because Pareto’s principle is always pretty accurate, will not set objectives and in failing to plan will in effect, be planning to fail. The greatest difficulty most people have is knowing where to begin, so here are some thoughts that will hopefully assist you in constructing an achievable plan for the next twelve months and beyond.

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Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opi...

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