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Cases - Five Ways To Ride The Social Bookmarking Wave
I am willing to bet that most website owners do not even know what social bookmarking is, let alone how they can use it to increase their website leads, sales, subscribers and even repeat visitors. But
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
you do know, because you are reading this article. Get ready to ride the next wave of Internet marketing.
Everyone knows that a bookmark is a piece of paper that marks a page so you can find i
Everyone knows that a bookmark is a piece of paper that marks a page so you can find i
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t easily again. Most people know that a computer bookmark is a link on your computer that marks a web page so you can find it easily again.
A social bookmark is a link that marks a web p
A social bookmark is a link that marks a web p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
age so you can find it easily again, but also so you can share it with others, usually by posting it to one of several dozen social-bookmarking websites.
Social bookmarking is all the rage these days,
Social bookmarking is all the rage these days,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
with websites like Del.icio.us and Digg commanding a presence among the top traffic generators on the Internet. People like to bookmark their "finds" and they like to show off their "fiends" to others.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Hence bookmarking, hence social bookmarking.
Webmasters hoping to capture the attention of today's Internet user should head the signs and recognize the phenomenal opportunity presented by social book
Webmasters hoping to capture the attention of today's Internet user should head the signs and recognize the phenomenal opportunity presented by social book
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
marking. In a follow-up article, I will explain the "how-to"s, but here are five ways a website can benefit from social bookmarking.
REPEAT VISITORS: Considering that many people do not buy/re
REPEAT VISITORS: Considering that many people do not buy/re
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
gister/contact/take action on their first visit to your website, repeat visitors are a necessity (not to mention laser-targeted prospects!) You can get more repeat visitors to your website if they can
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
find your website again. That means getting them to bookmark your website, either on their computer or on the social bookmarking site of their choice. The more bookmarking options you offer, the more
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
visitors are likely to return. The easier you make it for them to bookmark your site, the more of them will. However, you really must have quality content, or nobody will want to bookmark your page.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
b>VIRAL BOOKMARKING: When somebody bookmarks your website on their own computer, they share it with, well, themselves. It's a private thing. But when they bookmark a web page on a social bookmark
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ing, it's more "social". Other people will see it. Other people might share it. Other people might even bookmark it. Websites like Del.icio.us, Ma.gnolia and SpicyPage are ideal for this. In fact,
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
many of the biggest users of a social bookmark website are often users of several. However, you really must have quality content, or nobody will care that somebody else has bookmarked your page.
VI
VI
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
RAL LINKING: When somebody sees your link at a social bookmarking website, they might bookmark it...or they might add it to their own blog or portal or fan site. Suddenly one person's bookmark bec
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
omes several links to your website, presumably from reasonably well-targeted sources of traffic. However, you really must have quality content, or nobody will want to blog somebody else's bookmark.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
SEO-FRIENDLY LINKS: Many of the social bookmarking websites offer no direct SEO value. The links might feature the NoFollow attribute. Or the mea robots tag might be set to NoFollow. Or your book
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
marks might not show on unique URLs. Os the links might use a redirect script that search engine spiders don't follow. But there are some social bookmarking websites that offer SEO-friendly links.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
>SEO-FRIENDLY LINKS ELSEWHERE: Even if a link from a social bookmarking website is not SEO-friendly, don't underestimate its SEO potential. There is a whole industry growing just to game Digg and D
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
el.icio.us, knowing that if a website's bookmark can stick on the home page for an hour or two, it will mean dozens or even hundreds of inbound links from reasonably relevant blogs and portals and fan s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ites. And this is natural linking, the kind that search engines love! However, you really must have quality content, or whose going to post a link to your website just because they found it bookmarked
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.cases.org.ua/article/80638/cases-Five-Ways-To-Ride-The-Social-Bookmarking-Wave.html">Five Ways To Ride The Social Bookmarking Wave</a>
BB link (for phorums):
[url=http://www.cases.org.ua/article/80638/cases-Five-Ways-To-Ride-The-Social-Bookmarking-Wave.html]Five Ways To Ride The Social Bookmarking Wave[/url]
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