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Don’t waste your time trying to get your website a top rank for the most popular search te

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rms in the search engines; if your site is fairly new, this will be next to impossible. Y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur competition will already have the top search terms dominated and unless you have a mass

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ive advertising budget, it’s not worthwhile to attempt to target these terms – at least no

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at first.

When you’re creating content for your website, focus each page on a different

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

et of lesser searched keywords and keyword phrases. While these keywords won’t bring in m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

assive amounts of traffic on their own, having multiple pages – each with its own keywords

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

– can produce a sizeable amount of traffic.

The power of the long-tail

The lon

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g-tail refers to the large numbers of keywords (and keyword phrases) with small number

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of searches on the search engines. While there are only a handful of popular keywords, r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lated to a particular niche, that have the highest number of searches, there are plenty of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

keywords related to the same niche that are searched for fewer times (the long-tail).

If

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you target the keywords in the long-tail there is much less competition, so its easy for y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou to dominate the search engines for these terms. And if you rank well for enough of the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

long-tail keywords, you can produce the same amounts of traffic that you could see if you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ere to rank well for the more popular keywords.

When you’re targeting long-tail keywords,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

don’t try to stuff too many onto one page. Split them up into related categories and cre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

te separate pages with content that targets a category containing only two or three keywor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ds at most.

Do not underestimate the power of the long-tail; a large list of less frequen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ly searched keywords can generate just as much traffic as a small list of popular keywords

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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