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Cases - An Out of This World Example of Why You Must Have a Reciprocal Linking Stratergy to Succeed
Let me tell you a story set in the future which illustrates why it is essential that any Internet marketer worth his salt will set up a link exchanging strategy. It may seem a bit 'out there' to begin with but I promise it will make sense in the end.
Imagine that 1000 years in the future due to global warming man has had to leave Earth. With Jupiter being the lar
Imagine that 1000 years in the future due to global warming man has had to leave Earth. With Jupiter being the lar
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
gest planet it has been chosen by many to make their new home. If Jupiter were hollow it could contain over 1000 earths (Google has many uses!) so land is no problem and people happily settle down in giant pods to protect them from Jupiter's elements. Some join their pods together to form communities others set up in near isolation.
Due to Jupiter's high velocity
Due to Jupiter's high velocity
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
winds flying is too dangerous. To travel therefore humans have created giant highways that interconnect the pods first joining the large communities and then over time the more isolated settlements. People travel along these highways in their space cars from their communities to visit pods containing shops, services, leisure facilities etc.
I hope this you're
I hope this you're
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
still with me it will all make sense soon!
Within 50 years of colonizing Jupiter there are thousands of settlements / businesses / leisure facilities connected by these highways. They have been joined together into a network - much like the internet is today (see I told you there was a point - thanks for staying with me so far).
It is in Jupiter's 55th year
Within 50 years of colonizing Jupiter there are thousands of settlements / businesses / leisure facilities connected by these highways. They have been joined together into a network - much like the internet is today (see I told you there was a point - thanks for staying with me so far).
It is in Jupiter's 55th year
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
as a human habitat that you decide to set up you business on there. You buy a bit of real estate that is big enough to build a living pod as well as a shop pod.
Your shop you decide will sell rocket boots. Everything from rocket boots for work, rocket boots for leisure and rocket boots for fashion.
You set up your shop (Rocket boots 'R Us') and finish it with a
You set up your shop (Rocket boots 'R Us') and finish it with a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
great big neon sign advertising it's presence on the frontage. You open up and wait for hoards of people to arrive and buy your products. Unfortunately very few people come and those who do seem to have come by accident and leave rather quickly hardly even looking at your goods let alone buying them. You're a bit confused as to why no customers are arriving when
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
you have such a great set up with great products.
You spend a small fortune on a 'Jupiter business adviser' as business is bad and you need help. The problem is he says that atmosphere of Jupiter is very gaseous and your business can't be seen from more than a Kilometer away. So although highways and other settlements surround you you are in fact an island that f
You spend a small fortune on a 'Jupiter business adviser' as business is bad and you need help. The problem is he says that atmosphere of Jupiter is very gaseous and your business can't be seen from more than a Kilometer away. So although highways and other settlements surround you you are in fact an island that f
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ew people know about. Due to the gaseous atmosphere your shop is all but invisible and people will whizz along the highways not even knowing you exist.
The adviser goes through a list of marketing methods that will bring in customers to your shop. Unfortunately you have used your last money in hiring the adviser and all these methods cost money. You tell him you
The adviser goes through a list of marketing methods that will bring in customers to your shop. Unfortunately you have used your last money in hiring the adviser and all these methods cost money. You tell him you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eed a way of bringing in customers that doesn't cost money.
The adviser pauses for a moment then tells you something that will go on to change your life.
What you need to do he says is to build some highways between you and other pods. At the start of each of these superhighways you can put a bright flashing signpost telling people where the highway finishes (yo
The adviser pauses for a moment then tells you something that will go on to change your life.
What you need to do he says is to build some highways between you and other pods. At the start of each of these superhighways you can put a bright flashing signpost telling people where the highway finishes (yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ur shop) along with a short description of what the destination pod contains. He says that many pod owners will be happy to build a superhighway connecting your two pods along with one of the sign posts as long as you put a corresponding flashing signpost at your end of the highway advertising their pod.
He says he has a another customer who sells 'Rocket Boot' f
He says he has a another customer who sells 'Rocket Boot' f
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
uel who would be happy to set up a superhighway between his pod and yours as the two products you sell obviously complement each other. He would pick up customers from your customer base and you from his. He gives you his number.
You give him a call and after a brief chat you both agree to that setting up a superhighway between your two pods would be mutually ben
You give him a call and after a brief chat you both agree to that setting up a superhighway between your two pods would be mutually ben
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eficial. Within a week the superhighway is built along with flashing signposts at each end.
On the first day you get several enquiries from people who when looking to buy fuel for their rocket boots saw the flashing sign advertising your Rocket boot shop and decided to check out your shop before going home. On the second day you get several more and make a couple
On the first day you get several enquiries from people who when looking to buy fuel for their rocket boots saw the flashing sign advertising your Rocket boot shop and decided to check out your shop before going home. On the second day you get several more and make a couple
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
of sales. You go on to get at least 10 visitors a day from people who having visited the Rocket boot fuel shop see the sign to your shop and follow the highway to check it out. About 20% of these visitors turn into sales.
This gets you thinking if you get 10 visitors a day from one Rocket boot fuel shop why not set up superhighways with other shops of the same ge
This gets you thinking if you get 10 visitors a day from one Rocket boot fuel shop why not set up superhighways with other shops of the same ge
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nre. Looking in you Jupiter directory you find 150 such shops and make try to make contact with their owners. Many owners don't return your call, some do to politely decline but 22 owners reply saying they think it's a good idea. By the end of the month you have gone from 0 superhighways coming into your pod to 23 and the amount of customers has risen by 1000%.
O
O
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ver time you strike up relationships with owners of 'Rocket boot Repair' shops and 'Rocket boot cleaning' shops before you know it you have over 100 superhighways coming into your pod all bringing customers on a daily basis. As your shop becomes better known shop owners come to you requesting a superhighway to link your two pods, some just build a superhighway to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
your shop without requesting a flashing sign at your end as your shop has now got a good reputation and they are keen to be linked to you.
All these incoming highways bring in thousands of customers each day and it's not long before you hire more staff to keep up with demand.
5 years later down the line you have expanded into other fields buying several more pod
All these incoming highways bring in thousands of customers each day and it's not long before you hire more staff to keep up with demand.
5 years later down the line you have expanded into other fields buying several more pod
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and start each venture by linking them to other pods in the same way. They grow as did your original rocket boot business
As you sit back one day in your luxury habitat pod bought with the profits from your several businesses you recall with a smile the day the business advisor gave you the advice 'the best way to bring customers to your pod without paying money
As you sit back one day in your luxury habitat pod bought with the profits from your several businesses you recall with a smile the day the business advisor gave you the advice 'the best way to bring customers to your pod without paying money
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
is to link to other pods'.
Ok you might ask if the author of this article is insane - the purpose of this article is why you must have incoming links to a website. You may be right on the insanity charge but if I say from my story :-
The planet of Jupiter is the internet - the WWW
The pods are websites
The superhighways are links between webs
Ok you might ask if the author of this article is insane - the purpose of this article is why you must have incoming links to a website. You may be right on the insanity charge but if I say from my story :-
The planet of Jupiter is the internet - the WWW
The pods are websites
The superhighways are links between webs
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ites
The flashing signposts on the superhighways are the descriptive anchor text to the links.
Then (hopefully) you will see the futuristic analogy I have just described.
The simple fact of the matter is that to have a website with lots of targeted traffic you must set up a reciprocal linking program. It is the one best way of getting targeted traffi
The flashing signposts on the superhighways are the descriptive anchor text to the links.
Then (hopefully) you will see the futuristic analogy I have just described.
The simple fact of the matter is that to have a website with lots of targeted traffic you must set up a reciprocal linking program. It is the one best way of getting targeted traffi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
c to your site with no cost except your time. It will also help with your Search Engine rankings.
If you don't set up a reciprocal linking program you will either have to pay a fortune on advertising or like the rocket boot shop in the beginning get but a few lost soles who will leave your site as soon as they arrive basically rendering your website a ghost town
If you don't set up a reciprocal linking program you will either have to pay a fortune on advertising or like the rocket boot shop in the beginning get but a few lost soles who will leave your site as soon as they arrive basically rendering your website a ghost town
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.cases.org.ua/article/83204/cases-An-Out-of-This-World-Example-of-Why-You-Must-Have-a-Reciprocal-Linking-Stratergy-to-Succeed.html">An Out of This World Example of Why You Must Have a Reciprocal Linking Stratergy to Succeed</a>
BB link (for phorums):
[url=http://www.cases.org.ua/article/83204/cases-An-Out-of-This-World-Example-of-Why-You-Must-Have-a-Reciprocal-Linking-Stratergy-to-Succeed.html]An Out of This World Example of Why You Must Have a Reciprocal Linking Stratergy to Succeed[/url]
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